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Product Marketing Manager

ACCIONA

Role overview

Qualifications

  • 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries.
  • Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions.
  • Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences.
  • Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories.

Responsibilities

  • Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs.
  • Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements.
  • Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth.
  • Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams.

Key facts

Hard skills

Other skills

  • Strategic Thinking
  • Analytical Skills
  • Collaboration
  • Organizational Skills

About the company

ACCIONA logo

ACCIONA

Utilities

Leaders in developing regenerative infrastructure to design a better planet. Our offer covers the whole value chain, from design and construction to operation and maintenance. We develop our business activities based on the desire to contribute to economic and social development in the communities in which we operate.We execute our sustainability strategy through a Sustainability Master Plan, a road map containing all the initiatives of the Company in this field. Our aim is to lead the transition towards a low-carbon economy, bringing quality criteria and innovation processes to all projects in order to optimize the efficient use of resources and respect the environment.We have been a carbon neutral company since 2016, but we go further and want to create a positive impact, with people and the planet at the center.

Company details

Company typeXLarge
IndustryUtilities
Company size10001

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Job description

What You'll Do 

  • Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs, grounded in customer insights and market trends. 
  • Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams. 
  • Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth. 
  • Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support.
  • Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations.

Travel as needed. 


What You'll Bring 

  • 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries. 
  • Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions. 
  • Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences. 
  • Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories. 
  • Experience creating sales enablement content and supporting commercial teams throughout the sales cycle. 
  • Strong strategic thinking, organizational, and project management skills with the ability to manage multiple priorities simultaneously. 
  • Collaborative leadership style with demonstrated success influencing cross-functional stakeholders without direct authority. 
  • Analytical mindset with the ability to leverage customer, market, and performance data to drive decisions and optimize outcomes. 
  • Experience with automotive, mobility, data and analytics, or technology solutions is preferred. 
  • Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable.  

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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