Director Category Management

Summary

Daily Harvest built one of the most loyal followings in food, a decade of frozen fruit and vegetable-forward innovation and millions of DTC customers who have trusted the brand in their freezer every week.  In 2025, Chobani acquired Daily Harvest, pairing that consumer love with real infrastructure: supply chain scale, innovation prowess, and capital.
We have an exciting, all-new innovation pipeline ready to fuel our growth and are building our Retail team to drive a major expansion.  This is a high-impact, high-visibility role that will drive how Daily Harvest shows up in Retail across products, categories and retailers.  
The Director of Category Management and Commercialization will be a strategic, analytically driven contributor who owns category management and commercialization support across our retail business.  This role is the connective force between data and decision-making, translating market insights, pricing dynamics, and shopper behavior into winning strategies that drive business growth.

Responsibilities

Category Management 
Own the category management function for Daily Harvest, ensuring we make strategic decisions around our products and that we show up as a valued category partner to our retailers. 
•    Build and maintain robust sales and category reporting and performance measurement materials and routines
•    Develop actionable insights from syndicated data and retailer-specific POS data to inform business and retailer strategy
•    Serve as the internal category expert, identifying white space, competitive pressures, and trend-driven opportunities  
•    Leverage syndicated and retailer platforms to identify actionable insights around shopper demos and purchasing behavior 
•    Partner with the cross-functional Daily Harvest team to identify and build the innovation story: how new products fit within the category context and drive incremental growth for the retailer
•    Partner with cross-functional team, data providers and insights platforms to drive custom research and insights studies 

Sales Planning & Customer Presentations: 

•    Be the analytical engine behind winning customer presentations, turning data into compelling selling stories
•    Build best-in-class retailer presentations, making the case for Daily Harvest with data and insights, and clear stewardship of Daily Harvest’s brand differentiators
•    Partner with the Sales team to understand each retailer's priorities and tailor materials to their specific KPIs and retailer priorities 
•    Create repeatable sales planning tools and templates that improve the team's efficiency and consistency across customer touchpoints
Commercialization and GTM Support: 
•    Own assortment strategy, recommending the right product mix by retailer and channel to maximize performance and minimize cannibalization
•    Pricing, trade & Promotion:  
o    Conduct price and pack architecture analysis across channels and customers, identifying optimal pack sizes and price points
o    Analyze competitive pricing and shelf dynamics to inform positioning recommendations and flag risks to the business
o    Lead price elasticity analysis and drive pricing architecture frameworks and recommendations 
o    Support the analysis of trade promotion effectiveness across accounts and programs, evaluating ROI, volume lift, and efficiency to inform future investment decisions
o    Support the development of promotional pricing strategy by customer and channel
•    Shopper Marketing: 
o    Partner with Brand Director and lead shopper marketing program strategy and oversight, developing programs that convert shoppers into DH buyers 
o    Complement the retail media team’s efforts with shopper marketing strategies that work across the full path to purchase (this role does not manage retail media directly)

Requirements

About Us 

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

  
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. 

For more information, please visit  www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn. 

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

The salary range for this full-time position is $180,000.00 - $185,000.00 , + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. 

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.