Retention Strategist, Lifecycle Marketing

About Structured Agency

Structured is a powerhouse of over 50 dedicated professionals with a shared obsession for performance marketing. We've carved a niche for ourselves in the ecommerce vertical, marking just the beginning of the many industries we aspire to lead. Our focus centers around growth—for our clients, our colleagues, and our agency. We are motivated not by obligation to “do our job” but by ambition to be the best at our craft. Each of us is on a journey to master our craft, committing the energy, effort, and enthusiasm required to excel.

Are you ready to make a significant impact and grow your career in lifecycle marketing?
At Structured, growth is not just a goal—it’s our mission. For our clients and our team, we specialize in helping ecommerce brands develop and scale their lifecycle channels, driving measurable results that positively impact their bottom line.

Structured is looking for a strategic and results-driven Retention Strategist to join our high performance team. This is the role for you if you are passionate about lifecycle marketing, detail-oriented, highly organized, and capable of managing multiple projects and timelines.

If you’re someone who takes extreme ownership, thrives on a growth mindset, is creative and innovative, and values clear, candid, and kind communication, we want you on our team.

What You'll Do

As a Retention Strategist at Structured you will be responsible for the end-to-end management of email, SMS, referral, rewards and other customer retention and acquisition programs for our clients. The right person for this role is data and customer obsessed and highly motivated. You have a proven track record for developing programs that drive cohort retention, engagement, and brand loyalty on behalf of ecommerce brands. You will be responsible for managing the daily operations of the lifecycle marketing channel – marketing calendar, strategy and content, build and deployment of email and SMS campaigns, as well as the A/B testing, measurement and reporting.

• Instill best practices into the email and retention programs, including automation, triggered campaigns, template development, dynamic content, personalization, retargeting and more, that you manage for your clients.
• Seek innovative ways to make the customer journey more personalized and omnichannel.
• Demonstrate accountability and ownership by proactively evaluating creative solutions that are tailored to each client’s unique business objectives and challenges.
• Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness
• Oversee the customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion
• Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty
• Monitor and report on performance/KPIs, consumer behavior, and online trends; provide benchmarks and competitive analysis
• Build and manage automated email and SMS marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Use data to continuously test, measure and optimize the email marketing program
• Deliver reporting metrics, key learnings and strategic recommendations to clients

What You Bring

• 4+ years experience in email marketing strategy, production and end-to-end campaign management
• Experience managing enterprise-level clientsin a client services or account leadership capacity
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• MUST HAVE hands-on experience with Klaviyo
• SMS experience
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
• Working knowledge of HTML/CSS for email coding
• Knowledge of how Paid Media and CRO work in tandem with the Retention channel
• Strong relationship-building skills, presentation skills, as well as the ability to navigate difficult conversations
• Exceptional organizational and time-management skills
• Eager, can-do, open-minded attitude
• Self-starter—able to execute upon multiple projects and against tight deadlines
• Exceptional communication skills, collaborative, and able to thrive in a fast-paced agency environment

Why Join Structured?

• Career Growth: We invest in your development with structured learning & development and a clear growth pathway.
• Remote-First Culture: Work from anywhere while being part of a highly collaborative and connected team.
• High-Performance Environment: Join a team that’s passionate about driving results and innovation in lifecycle marketing.
• Meaningful Impact: Work directly with e-commerce brands to deliver strategies that drive measurable, bottom-line results.

Location: fully remote
Salary range: $75,000 - $85,000