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Market Manager

Role overview

Qualifications

  • Bachelor's degree from an accredited college or university in Business, Finance, or a related field preferred.
  • Minimum 10 years of commercial banking, commercial lending, relationship management, business development, or leadership experience.
  • Proven ability to generate new commercial banking relationships and achieve production goals.
  • Strong knowledge of commercial credit, underwriting, loan structuring, pricing, deposits, treasury management, and business banking products and services.

Responsibilities

  • Owns the overall performance of the assigned market, including loan growth, deposit growth, non-interest fee income, profitability, client acquisition, relationship expansion, and other established market-level goals.
  • Develops and executes an annual market business plan that defines growth priorities, target client segments, business development activities, pipeline expectations, and strategies for achieving market goals.
  • Provides leadership and direction to Relationship Managers while remaining actively engaged in client acquisition and market development.
  • Identifies emerging market trends, competitive activity, and new business opportunities and provides feedback to regional leadership.

Key facts

Hard skills

Other skills

  • Team Leadership
  • Negotiation
  • Coaching
  • Mentorship
  • Communication
  • Teamwork
  • Problem Solving
  • Time Management
  • Decision Making
  • Organizational Skills

About the company

FFB Bank logo

FFB Bank

Banking

FFB is a business bank headquartered in Fresno, Ca. We are one of the best-performing community banks in the country, operating out of a single branch. In addition, we are an acquiring bank for Visa and MasterCard. Equal Housing Lender and FDIC Member. Equal Opportunity Employer: we do not discriminate against applicants due to race, color, religious creed, gender, national origin, ancestry, marital status, registered domestic partner status, sex, sexual orientation, genetic information, disability (physical or mental), medical condition, age, military and veteran status or any other consideration made unlawful by federal, state, or local laws. Furthermore, we will not discriminate against applicants based on the perception that anyone has any of those characteristics or is associated with someone who has or is perceived as having any of these characteristics.

Company details

Company typeSME
IndustryBanking
Company size51 - 200

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Job description

Description

About FFB 

Since opening our doors in 2005, FFB Bank has focused on one mission: to help businesses, professionals, and successful individuals reach their goals through personalized service and flexible financial solutions. As one of the top-performing community banks in the nation, FFB offers a full range of banking services, including business and personal accounts, specialized lending, and modern payments solutions.  
 

What It’s Like to Work Here 

We believe our people are our greatest asset. That’s why we foster a supportive, collaborative workplace where employees are empowered to grow, contribute ideas, and make a real impact.

Highlights include: 

  • Employee ownership through our ESOP program 
  • A collaborative, close-knit culture  
  • Opportunities to participate in community and networking events  

Benefits: 

  • Medical, dental, and vision coverage  
  • Life insurance 
  • Paid vacation 
  • 401(k) retirement plan 
  • Training & development opportunities 
  • Tuition reimbursement 
  • Employee Assistance Program 
  • Internal job postings and referral program  

Our Values 

At FFB, we live by our core values: Teamwork, Relationship, Authenticity, and Commitment (TRAC). 

Our team members bring these values to life by collaborating with colleagues, building trust with clients, communicating openly, and taking pride in doing amazing work every day! 

About the Role 

The Market Manager is responsible for driving growth and overall performance within an assigned market through business development, client relationship management, commercial loan and deposit production, and team leadership. Reporting to the Regional Banking Head, this player/coach role leads and develops Relationship Managers, fosters a client-focused and accountable culture, and executes the Bank’s strategic growth objectives.

The Market Manager is accountable for market performance, including loan and deposit growth, fee income, profitability, and relationship expansion, while maintaining an active role in business development and client acquisition. The role also builds strong community and Centers of Influence relationships, collaborates with credit and product partners, and strengthens the Bank’s presence and long-term success within the market.

 Essential Duties: 

  • Owns the overall performance of the assigned market, including loan growth, deposit growth, non-interest fee income, profitability, client acquisition, relationship expansion, and other established market-level goals.
  • Develops and executes an annual market business plan that defines growth priorities, target client segments, business development activities, pipeline expectations, and strategies for achieving market goals.
  • Establishes clear individual and team performance expectations aligned with regional and Bank-wide objectives.
  • Monitors market results, business development activity, pipeline quality, calling efforts, and key performance indicators to identify opportunities, address performance gaps, and maintain accountability.
  • Creates a disciplined, client-focused environment that encourages collaboration, consistent execution, and shared accountability for market results.
  • Provides leadership and direction to Relationship Managers while remaining actively engaged in client acquisition and market development.
  • Identifies emerging market trends, competitive activity, and new business opportunities and provides feedback to regional leadership.
  • Collaborates with senior leadership and cross-functional teams to support Bank initiatives and strategic objectives.
  • Ensures market activities are conducted in accordance with the Bank's credit standards, lending policies, operating procedures, and regulatory requirements.
  • Maintains thorough knowledge of all products and services offered by the Bank and works seamlessly with other departments to deliver the Bank's full suite of solutions.
  • Identifies, attracts, and onboards top talent while developing a strong pipeline of future Relationship Managers and market leaders to support the Bank's long-term growth objectives.
  • Leads, coaches, and develops Relationship Managers to improve business development capabilities, product knowledge, sales effectiveness, portfolio management, and client experience.
  • Conducts regular pipeline, calling activity, and performance reviews with team members.
  • Provides ongoing feedback, mentorship, and practical support to help Relationship Managers achieve their individual goals and contribute to overall market performance.
  • Participates in performance evaluations and works with the Regional Banking Head to address performance concerns and recognize strong results.
  • Shares sales strategies, market knowledge, and best practices across the team.
  • Promotes collaboration among Relationship Managers and with Treasury Management, Credit, Loan Operations, Client Services, and other Bank partners.
  • Establishes an effective leadership presence based on personal credibility, gaining the confidence of employees, and fostering a culture of cooperative success.
  • Generates new business through outbound calling, networking, referrals, Centers of Influence, community involvement, and in-person prospect meetings.
  • Prospects, sources, structures, proposes, negotiates, and closes commercial banking opportunities consistent with the Bank's products, credit standards, and strategic objectives.
  • Leads relationship strategy for assigned prospects and clients, emphasizing profitable growth, long-term retention, and expansion of full banking relationships.
  • Gathers and submits complete business and financial information required for underwriting, pricing, and credit decisioning.
  • Assesses the preliminary creditworthiness of prospective borrowers and recommends credit transactions consistent with the Bank's risk appetite.
  • Develops and delivers effective proposals and presentations that connect client needs with the Bank's solutions.
  • Deepens client relationships through effective cross-selling and coordination with internal product partners.
  • Builds and maintains a strong network of business owners, referral sources, industry professionals, and Centers of Influence within the assigned market.
  • Maintains current knowledge of local market conditions, competitor offerings, economic trends, and regulatory developments.
  • Maintains an active and well-qualified individual pipeline while overseeing the overall market pipeline.
  • Uses the Bank's CRM and other designated systems to track prospecting activity, client interactions, opportunities, proposals, and follow-up commitments.
  • Ensures Relationship Managers maintain accurate and timely pipeline information and appropriately document sales activities.
  • Reviews market pipeline activity to evaluate opportunity quality, revenue potential, and progress toward established goals.
  • Maximizes opportunities throughout the sales process to improve close rates, market penetration, and overall relationship value.
  • Ensures market calling activity is purposeful, coordinated, and aligned with targeted growth opportunities.
  • Maintains a visible presence within the assigned market and represents the Bank at client meetings, community events, industry organizations, and business development activities.
  • Develops relationships with business owners, community leaders, and Centers of Influence to strengthen the Bank's market presence and generate new opportunities.
  • Positively represents the Bank through professional conduct, ethical decision-making, responsiveness, and community involvement.
  • Embodies the TRAC Values and Critical Behaviors (Teamwork, Relationship, Authenticity, Commitment) as core principles, using them to guide daily interactions and decision-making.
  • Completes administrative tasks with a sense of urgency, including required Bank Compliance Training. Responds to internal and external inquiries via email, phone, or messaging platforms in a timely and professional manner. Positively represents the Bank through ethical conduct and community involvement.
  • Demonstrates an understanding of and commitment to EEO policies. Fosters a respectful, inclusive workplace by valuing cultural differences, preventing harassment of any kind, and supporting a diverse workforce. 
  • Ensures adherence to all Bank policies, procedures, and processes, along with applicable state and federal laws, rules, and regulations, ensuring confidentiality and data privacy while carrying out AML/CFT (Anti-Money Laundering and Countering the Financing of Terrorism) responsibilities specific to the role.
  • Performs duties in an office or home office environment, involving tasks such as writing, typing, speaking, lifting moderate weights, and operating office equipment. The position requires physical activities like sitting, walking, and reaching. Reasonable accommodation can be made for individuals with disabilities to perform essential functions.
  • Travels up to 50%, including but not limited to frequent trips to client locations, sales presentations, industry conferences, corporate events, and training sessions. Travel may include long-distance flights, overnight stays, and local transportation. 
Requirements
  • Bachelor's degree from an accredited college or university in Business, Finance, or a related field preferred.
  • Minimum 10 years of commercial banking, commercial lending, relationship management, business development, or leadership experience.
  • Previous leadership, coaching, or team management experience preferred.
  • Proven ability to generate new commercial banking relationships and achieve production goals.
  • Demonstrated success in leading teams, driving accountability, and achieving market-level performance objectives.
  • Demonstrated ability to identify, recruit, onboard, and develop high-performing commercial banking talent.
  • Strong knowledge of commercial credit, underwriting, loan structuring, pricing, deposits, treasury management, and business banking products and services.
  • Proven ability to build and maintain relationships with business owners, Centers of Influence, referral partners, and community leaders.
  • Ability to establish performance standards, analyze results, identify gaps, and implement corrective action plans.
  • Strong leadership, coaching, communication, negotiation, and conflict-resolution skills.
  • Ability to balance team leadership responsibilities with direct business development activities.
  • Ability to influence change, build consensus, and foster collaboration across departments.
  • Strong organizational and time-management skills, with the ability to manage multiple priorities in a dynamic environment.
  • Strong teamwork and relationship skills with the ability to lead collaborative efforts, foster alignment, and drive results. 
  • Ability to take initiative and impact change within the Bank through consensus building, negotiation, and conflict resolution. 
  • Commitment to continuous learning and professional development of self and team members to stay current with industry standards and best practices. 
  • Demonstrated ability to maintain authenticity and integrity in all professional interactions, ensuring trust and credibility with team members, customers, and direct reports.
  • Willingness to take on special projects and perform other duties as assigned, beyond core responsibilities, to support team and organizational needs.
  • Current driver’s license and a vehicle with appropriate insurance coverage if required to drive while performing assigned duties and responsibilities.
Salary Description $140,000 - $200,000 Annual Salary

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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