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Director, Health and Welfare Growth Enablement

Role overview

Qualifications

  • Bachelor’s degree required
  • 7+ years of experience in go-to-market planning, marketing and product positioning
  • 5+ years in financial services or third-party benefit administration industry
  • Understanding of employer-provided benefits

Responsibilities

  • Guide product exploration through research and analysis
  • Lead development of go-to-market strategies
  • Collaborate with marketing for product positioning and messaging
  • Support sales and client-facing teams to drive adoption and client happiness

Key facts

Hard skills

Other skills

  • Strategic Thinking
  • Communication
  • Leadership
  • Collaboration
  • Time Management
  • Mentorship
  • Adaptability

About the company

Fidelity Investments logo

Fidelity Investments

Financial Services

Fidelity’s mission is to strengthen the financial well-being of our customers and deliver better outcomes for the clients and businesses we serve. Fidelity’s strength comes from the scale of our diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions. With assets under administration of $15.0 trillion, including discretionary assets of $5.9 trillion as of March 31, 2025, we focus on meeting the unique needs of a broad and growing customer base. Privately held for 78 years, Fidelity employs more than 77,000 associates across the United States, Ireland, and India. For our Terms and Conditions, please visit http://go.fidelity.com/LIterms

Company details

IndustryFinancial Services
Company size10,001+

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Job description

Fidelity will not provide immigration sponsorship for this position.

Job Description:

The Role

As Fidelity Investments' Director for Health and Welfare Growth Enablement, you will build and enhance our diverse benefits administration engagement and communication offerings. This pivotal role drives our Health and Welfare Benefit Administration business growth, being part of a team to implement go-to-market strategies and support clients in solution implementation.

Key Responsibilities

Go To Market Responsibilities

  • Guide product exploration through user research, competitive analysis, industry trends, customer and internal stakeholder input, and internal specialists to establish a vision and uphold a customer-centric product strategy.
  • Lead the development of coordinated go-to-market strategies, covering customer targeting and fit, packaging and pricing, and channel distribution options.
  • Collaborate with the marketing team to build compelling product positioning and messaging that effectively communicates value to target audiences.
  • Serve as the product area specialist, aiding all business collaborators throughout the enterprise, such as marketing, relationship management, sales, communication consultants, and workplace consulting.
  • Guarantee product preparedness and promote internal training throughout the organization, encompassing a cross-functional, organization-wide endorsed service structure, RFI/RFP materials and positioning, sales, and client team preparedness. Create and maintain centralized communications and collateral.
  • Collaborate with deployment team to ensure a seamless and bundled deployment approach, considering launch timeframes, opportunities for coordination with other products, and simplicity for the field.
  • Support sales, implementation and client facing teams to drive adoption and client happiness with the product.
  • Define and track measures of efficiency and key performance metrics, including adoption, use, engagement, efficiency, client retention, and happiness. Leverage data to drive continuous improvement.

The Expertise and Skills You Bring

  • Bachelor’s degree required.
  • 7+ years of experience in go-to-market planning, marketing and product positioning & messaging, product development, and/or benefits communications consulting.
  • 5+ years in the financial services or third-party benefit administration industry or employer servicing experience, with health-related benefits and administration being a plus.
  • Understand employer-provided benefits like medical, dental, vision, retirement, HSA/FSA, and voluntary benefits.
  • Comfortable navigating complex organizations and interacting with cross-functional teams spanning multiple business units.
  • Demonstrates strong strategic competence with a customer-centric viewpoint.
  • Clear communication skills, comfortable engaging with all levels of management, clients, and external audiences.
  • Ability to lead, influence, and motivate colleagues and peers without formal authority.
  • Intellectually curious and capable of modeling a culture of learning and mentoring.
  • Strategic and long-term problem solver without compromising speed for perfection.
  • Ability to prioritize multiple tasks, meet deadlines, and deliver business results.

Note: Fidelity will not provide immigration sponsorship for this position.

The Team

Fidelity Health focuses on offering products and services to assist customers with health care benefits.

We are in need of candidates with various skills, unwavering curiosity, a proactive approach, and the dedication to bring new digital experiences to fruition.

Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

The base salary range for this position is $95,000-186,000 USD per year.  

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.   

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home.  These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.  Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Certifications:

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Marcus Rivera

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