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Manager, Strategy | Venue Partnerships

Role overview

Qualifications

  • Bachelors' degree preferred in Marketing, Business, or related field
  • Minimum of four (4) years’ experience in music, entertainment, media, sports, or brand marketing industry related to partnership sales
  • Understanding of the live entertainment industry from a partnership, marketing, and media perspective
  • Excellent communication and writing skills

Responsibilities

  • Collaborate with sales team on development of professional materials for brand marketplace
  • Generate compelling opportunities for commercial partner brands in response to client briefs
  • Identify new opportunities for prospective clients through analysis of industry trends
  • Lead post sale process, including oversight of contract generation and stakeholder communication

Key facts

Hard skills

Other skills

  • Creative Problem Solving
  • Microsoft Office
  • Ideation
  • Social Skills
  • Communication
  • Collaboration
  • Organizational Skills
  • Time Management

About the company

ASM Global logo

ASM Global

Live Events, Concerts & Festivals

ASM Global is the world’s leading venue management company and producer of live event experiences. With over 350+ premier venues spanning worldwide, we operate and invest in the world's most important stadiums, arenas, convention centers and theaters, including entertainment districts and mixed-use developments. We produce over 20,000 live events annually, welcoming over 164 million guests each year. As the global leader in content programming and revenue optimization, using the latest data-driven marketing disciplines, our best-in-class management reliably delivers maximum value and profitability for venue owners. Beyond the walls of our venues, ASM Global is on the ground, working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, is a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-high 40+ certified green venues) are just a couple examples of ASM Global’s impactful, world-friendly outlook. As the global industry leader, we understand the importance of setting an exceptional example, while having a great time doing it.

Company details

Company typeXLarge
IndustryLive Events, Concerts & Festivals
Company size10001

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Job description

THE ROLE: Manager, Strategy – Venue Partnerships

LOCATION: Remote


ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

About the Role

The Manager of Strategy within the Legends Global Partnerships division will be responsible for developing objective-driven solutions for brand partners leveraging the company’s portfolio of managed venues (legacy ASM Global facilities and assets). This creative individual will work closely with the Director of Strategy, as well as the broader Legends Global Partnerships team, to develop brand facing material including go-to-market materials for a focused set of US venues and custom concept and pitch decks for partner prospects. The position will also be responsible for interfacing with internal colleagues to identify assets, inventory, opportunities, best practices, and fresh ideas across the portfolio to bring to market.


WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)


  • Collaborate with sales team through extended sales cycles on development of professional and attractive materials for the brand marketplace.
  • Generate compelling, relevant, and idea centric opportunities for commercial partner brands in response to client briefs within tight deadlines.
  • Identify new opportunities for prospective clients through analysis of industry trends and category yield in collaboration with an internal intelligence team.
  • Participate in development of custom ownership platforms and go-to-market innovative concepts for sales to take to market.
  • Consult with venue teams on commercial partnership initiatives, including analyzing category opportunities, identifying inventory, and establishing pricing.
  • Serve as strategy and marketing lead in presentation of brand partnerships to clients as part of integrated sales process.
  • Liaise with internal stakeholders to share best practices, optimize existing assets, and develop new inventory opportunities.
  • Lead post sale process, including oversight of contract generation, internal stakeholder communication and transition to partnership activation team.

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)


  • Bachelors' degree preferred in Marketing, Business, or related field along with a minimum of four (4) years’ experience in the music, entertainment, media, sports, or brand marketing industry related to partnership sales.
  • Understanding of the live entertainment industry from a partnership, marketing, and media perspective
  • Creative mind and innovative spirit
  • Excellent presentation and organizational skills
  • Excellent communication and writing skills.
  • Graphic design capabilities
  • Outstanding interpersonal and relationship building skills.
  • Ability to work in a fast-paced environment while multi-tasking with tight deadlines.
  • Passion for collaboration
  • Strong skills in the Microsoft Office suite of products
  • Ability to remain self-motivated, always acting with integrity and in a strong ethical manner.
  • Ability to remain flexible and adjust to situations as they occur.

WORK ENVIRONMENT & TRAVEL


  • Remote
  • At Legends Global, our people power every success. You’ll work alongside exceptional talent, learn from world-leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you’re driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you’ll thrive here. 


COMPENSATION

Competitive pay ($75,000 - $80,000). This role may also be eligible for an incentive. Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan. 


DEPARTMENT

Legends Global Partnerships 


REPORTS TO

Director, Partnership Strategy

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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