Digital Marketing Strategist

About Trevor:

The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. Trevor offers 24/7 crisis services, connecting highly trained counselors with LGBTQ+ young people whenever they need support. To drive prevention efforts, The Trevor Project also operates robust research, advocacy, education, and peer support programs. We’ve been saving lives every day for over 25 years.

Every day, and in every role, our staff contribute to our critical mission of ending suicide among lesbian, gay, bisexual, transgender, queer & questioning young people by embodying our values:

Heart - We care deeply and commit to do what matters

Integrity - We build trust through our words and actions

Community - Together, we are an unstoppable force for good

Belonging - We serve as allies to the mission, and to each other

Progress - We continually move onward and upward

Applicants and staff must be authorized to work for any employer in the United States.  The Trevor Project will not sponsor an employment visa for this position.

Role: Digital Marketing Strategist
Location: This role will be remote in the continental United States, Alaska, or Hawaii
Reports to: Director of Marketing Operations
Eligibility:  Authorization to work for any employer in the United States is required. The Trevor Project will not sponsor a work visa for this role. 
Classification: Exempt Full Time
Union Role?  Yes 
Starting Salary Range: $79,040 - $87,360 per year

Summary: 
Every day, and in every role, our staff contribute to our critical mission of ending suicide among lesbian, gay, bisexual, transgender, queer & questioning young people, while fostering an inclusive approach to our direct work and engagement with Trevor colleagues across the organization and continually growing our LGBTQ+ competency and awareness.

The Digital Strategist will  support high-impact integrated marketing campaigns and activations with the aim of reaching and engaging our audiences. They will work closely with Marketing & Content, Development, Communications, and other stakeholders to support key priorities and goals, understand marketing data and performance trends, implement changes and recommend testing based on that data, and bring deliverables to life across channels. The role reports to the Director of Marketing Operations. 

Roles and Responsibilities:

Assist in coordinating multi-channel strategy across teams via our Quarterly Planning process to create distribution plans and activate across all Trevor channels.

Leverage data to optimize activations and campaigns per-channel in coordination with channel owners to meet key awareness, engagement, and fundraising goals. 

Investigate all reported data during monthly and quarterly reporting to assist channel stakeholders with key insights and relevant narratives that enable actionable strategies.

Utilize third-party platforms like MailChimp, Asana, WordPress, and SproutSocial for project implementation and reporting.

Utilize available audience research to deeply understand our audiences, who they are, their motivators/demotivators, and their online and offline behaviors, and apply those learnings to our marketing activations and campaigns.

Lead SEO, AEO, and GEO optimization efforts and implementation strategies.

Provide marketing and content strategy consultation to internal teams and external partners as needed.

Support cross-department communications related to project plans, reporting, and as needed.

Demonstrate fair, ethical, and equitable business practices

Learn eagerly, share knowledge appropriately, and improve continuously

Demonstrate successful planning and problem-solving skills, including multitasking and working well within tight timelines

Work, communicate, and collaborate effectively with others

Demonstrate attention to detail and accuracy in all work

Demonstrate a commitment to fostering and maintaining an environment of belonging 

Other relevant duties and responsibilities as assigned

Minimum Qualifications:

Demonstrated experience developing integrated marketing strategies informed by a deep understanding of data analytics

Experience developing and implementing SEO, AEO, and GEO strategies 

Non-profit experience preferred, but not required

Ability to quickly react and adjust to changing conditions, identifying risks, and developing solutions

Proficiency in: 

Asana or other project management software

Google Suite

Google Analytics (GA4)

Wordpress at a basic level

Ideally would also have experience with social media management platforms and/or email management (e.g. Sprout Social, Mailchimp, etc.)

Proficiency in spoken and written English

Why Trevor? Join a mission-driven organization where your work makes a real impact on the lives of LGBTQ+ young people—every single day.   Outstanding benefits, including: - Comprehensive health coverage, including plans that support various gender affirmation care needs - Mental health resources, with access to virtual care and a variety of in and out of network options for support - 403(b) retirement plan with a 3% employer match, vesting over three years - Generous paid time off and company holidays to rest and recharge - Employee Assistance Program (EAP) offering confidential emotional support, work-life solutions, financial and legal guidance, and online resources - Remote work flexibility from anywhere in the continental U.S., Alaska, or Hawaii- with provided technology, a home office setup reimbursement, and a monthly internet reimbursement       The Trevor Project provides equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law or policy. The Trevor Project complies with all applicable laws regarding equal opportunity in employment.   This is a union position. The terms and conditions of employment for this position are covered by a collective bargaining agreement between The Trevor Project and The Communications Workers of America (CWA), the collective bargaining representative for employees in the bargaining unit.   The Trevor Project is committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, please submit a request here.  Please do not disclose medical information in this form–this information will be viewed only by our benefits team and will remain secure. This form is only for those requiring a reasonable accommodation to participate in the job application or interview process. This form is not an application - you must still apply through The Trevor Project careers website.