Director of Sales- East

ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

We’re on the lookout for someone extraordinary to come and join us as Director of Sales-East! As our Director of Sales - East, you’ll be overseeing territory sales strategy, distribution expansion, and retail execution while building and leading a high-performing field sales team.

You’ll manage regional chains and independent accounts across the following states:

ME, VT, NH, MA, RI, CT, DE, NY, MD, PA, WV, VA, KY, NC, TN, SC, GA, AL, MS, and FL

Working closely with sales leadership, marketing, finance, and supply chain, you’ll drive distribution growth, optimize trade spend, and strengthen TRIP’s presence at retail.

Key Responsibilities

• Territory Leadership
  Drive sales strategy and distribution growth across the Eastern region.

• Team Development
  Hire, lead, and mentor a high-performing field sales team.

• Retail Execution
  Implement channel strategies that align pricing, shelving, and merchandising with brand goals.

• Account Management
  Manage regional chains and independent customers while strengthening key relationships.

• Performance & Analytics
  Leverage CRM tools and syndicated data to improve distribution, reduce out-of-stocks, and optimize trade spend.

• Financial Ownership
  Manage P&L performance and evaluate ROI across promotions and account programming.

• Market Insights
  Identify trends and opportunities to grow category share and drive market expansion.

ABOUT YOU

• 7–10 years of beverage or CPG sales experience across multiple channels

• 5+ years leading field execution sales teams

• Proven track record driving distribution and market growth

• Strong experience with P&L management and sales analytics

• Skilled at building retailer relationships and delivering sales presentations

• Excellent leadership, communication, and organizational skills

• Must have a reliable car, valid driver's license, registration, and proof of insurance

This role is open to U.S. citizens, permanent residents, or individuals authorized to work in the United States.

THE PACKAGE

The base salary range for this position is $140K – $160K + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

We offer a Comprehensive Benefits Plan that includes the following:

• Medical, Dental & Vision Insurance

• Paid-Time-Off Program

• Mindfulness support with Calm App membership and Employee Advisory Resources

• 401k

• Life Insurance

• Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service

• A range of voluntary benefits

(Benefits listed may vary depending on the nature of your employment and/or work location)