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Senior Manager, Strategic Partnerships

Wpromote

Role overview

Qualifications

  • 5+ years of experience in strategic partnerships, business development, media, ad tech, martech, digital marketing, or a related field
  • Strong knowledge of the advertising and marketing technology ecosystem
  • Demonstrated ability to manage relationships with multiple external partners simultaneously
  • Excellent communication and relationship-building skills

Responsibilities

  • Manage day-to-day relationships with assigned media, technology, measurement, and emerging-platform partners
  • Develop strong relationships with partner teams and ensure Wpromote has access to relevant strategic and commercial opportunities
  • Identify, evaluate, and develop relationships with partners across various technology areas
  • Partner with Marketing and Events to develop and execute co-marketing programs with strategic partners

Key facts

  • Remote from: United States
  • Full time
  • Senior (5-10 years)
  • Partnerships Manager
  • English

Hard skills

Other skills

  • Relationship Management
  • Communication
  • Organizational Skills
  • Teamwork
  • Curiosity

About the company

Wpromote logo

Wpromote

Digital Marketing & SEO Agencies

Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.

Company details

Company typeSME
IndustryDigital Marketing & SEO Agencies
Company size501 - 1000

Links

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Job description

The Role

Wpromote is looking for a relationship-driven, highly strategic Senior Strategic Partnerships Manager to help grow and activate our ecosystem of media, technology, measurement, AI, and emerging-platform partners.

Reporting into the Vice President, Media Investment, this role will own a portfolio of strategic partner relationships while helping Wpromote identify new capabilities, create joint opportunities, educate internal teams, and bring differentiated solutions to our clients.

You’ll work across Product, Data & Analytics, Earned Media, Client Strategy, Media, Marketing, and Events to ensure Wpromote is getting more than access from our partnerships - we’re turning them into meaningful capabilities, client opportunities, thought leadership, and competitive advantage.

The ideal candidate is a strong relationship manager who can also operate. You’re excited to discover emerging technology partners, evaluate where they fit within Wpromote’s offering, connect them with the right internal stakeholders, create enablement plans, and build repeatable partnership motions that generate meaningful client and business opportunities. You’ll also make Wpromote’s partner ecosystem easier for teams to navigate and activate.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture
-Flexible schedules
-Unlimited PTO
-Extended Holiday break (Winter)
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass Credits and more!

The anticipated annual salary for this role will range from $110,000 - $130,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above.

*This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship   Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.   #LI-SD #LI-Remote
You Will Be

Partner Management

  • Manage day-to-day relationships with assigned media, technology, measurement, and emerging-platform partners.

  • Own a portfolio of Media and Technology Partnerships.

  • Develop strong relationships with partner teams and ensure Wpromote has access to relevant strategic and commercial opportunities.

  • Create clear relationship plans for priority partners, including objectives, internal stakeholders, opportunities, and next steps.

  • Maintain Wpromote’s partner matrix and opportunity pipeline.

    • Building Wpromote’s Emerging Partner Ecosystem

  • Identify, evaluate, and develop relationships with partners across areas such as:

  • Retail Media and Commerce

  • AI and AI Search

  • Audience and Identity

  • Measurement and Incrementality

  • Creator Marketing

  • Email and SMS

  • Brand Safety

  • Media Automation

  • Media

  • Emerging advertising and marketing technologies

  • Help determine which partners should become strategic relationships versus tactical solutions and negotiate commercial agreements

  • Work with Product and internal subject-matter experts to evaluate new capabilities and determine where they fit within Wpromote’s offering.

  • Bring new solutions and opportunities to internal teams before they become table stakes in the market.

    • Internal Enablement

  • Develop and distribute partnership communications, updates, and enablement materials.

  • Maintain Wpromote’s internal partner directory, resource hub, and partnership materials.

  • Introduce internal teams to strategic partners and emerging capabilities.

  • Coordinate partner trainings, certifications, demonstrations, and educational sessions.

  • Partner closely with Client Strategy and Media teams to help them identify when and how to bring partner capabilities to clients.

  • Build AI processes that make it easy for teams to discover, understand, and activate Wpromote’s partner ecosystem.

    • Co-Marketing and Events

  • Partner with Marketing and Events to develop and execute co-marketing programs with strategic partners, including thought leadership, research, content, awards, and industry events.

  • Identify and coordinate opportunities for Wpromote leaders, subject-matter experts, clients, and teams to participate in partner content, events, and industry conversations.

  • Manage partner-facing content and visibility, including case studies, awards submissions, website updates, profiles, and joint thought leadership.

  • Own recurring internal partnership communications, including newsletters, Slack updates, event calendars, and other programming, while coordinating partner-related logistics with Marketing and Events.


    • You Must Have

  • 5+ years of experience in strategic partnerships, business development, media, ad tech, martech, digital marketing, or a related field.

  • Strong knowledge of the advertising and marketing technology ecosystem.

  • Demonstrated ability to manage relationships with multiple external partners simultaneously.

  • Excellent communication and relationship-building skills.

  • Strong project-management and organizational skills.

  • Ability to understand technical or complex products and translate them into clear client and business applications.

  • Comfort working cross-functionally across Product, Media, Data & Analytics, Client Strategy, Marketing, and senior leadership.

  • Ability to identify opportunities proactively rather than waiting for partner requests.

  • Strong presentation and internal enablement skills.

  • Genuine curiosity about AI, emerging platforms, and the future of marketing technology.

    • Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.   Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.   This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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    MR

    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
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