Our client, a reputable software company, is expanding its business and looking for an experienced Demand Marketing Specialist with strong organization, management and problem-solving skills. The role is remote and may require occasional visits to HQ in North York.
Your experience you bring will include:
- 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
- Experience using and developing emails and email nurtures through Marketing Automation Platforms like Marketo
- A self-starter that can work independently or as part of a matrixed marketing environment.
- Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
- Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
- Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences
Your responsibilities will include:
Working within the Marketing team, the Demand Center enables driving consistent, repeatable, and scalable demand marketing that align to our global GTM strategy.
- Support the Demand Center Leaders in their teams’ development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
- Creation of campaign assets and management of internal campaign resource centres with a focus on operationaliation and project managing webinars
- Creation and Management of Email Nurture streams to support the GTM activities
- Work closely with stakeholders in sales and marketing to ensure campaigns effectively support sales objectives and are properly executed.
- Monitor campaign metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
- Research and identify future potential marketing opportunities, such as events, sponsorships, and technology.
- All other responsibilities as assigned by reporting manager or sr. marketing leadership.
What you will get in return:
- Supportive work environment
- Excellent compensation package
What you need to do now:
- Apply online or visit jobs.talencity.com
- We thank all applicants but due to the volume of applications, we will only be in touch with qualified candidates to discuss next steps.
This is a remote position.
Required Skills / Experience
• 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
• Experience using and developing emails and email nurtures through Marketing Automation Platforms like Marketo
• A self-starter that can work independently or as part of a matrixed marketing environment.
• Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
• Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
• Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.
