Director of Creative Strategy, Experiential
Location: Remote-first / NYC/LA/Miami preferred
Department: Strategy & Creative
Reports to: Partner/CCO
About TH Experiential
Founded in 2006, TH Experiential is a creative powerhouse in modern brand experiences. We specialize in crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for brands including Nike, Unilever, McDonald’s, Sephora, L’Oréal, DoorDash, eBay, and IKEA.
We’re the go-to partner for Fortune 500 companies, agencies, and visionaries looking to push the edge of experiential marketing, from pop-ups and stunts to immersive conferences and social-first activations. As experiential continues to rank among the top five marketing channels in brand growth and retention, TH is shaping what’s next.
The Opportunity
We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross-channel experiential campaigns. This is a high-impact role for a hybrid strategist-creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience.
As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top-tier strategic partner in the ever-evolving experiential space.
What You’ll Lead
Strategic Thinking & Idea Development
- Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks.
- Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view.
- Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future-forward campaign ideas.
Creative Strategy Development/360 Campaign Activations
- Pop-ups
- Mobile tours
- Press and influencer events
- B2B conferences
- Trade shows
- Stunts and sampling programs
- Content shoots
- Digital microsites
- Social media activations
- Virtual events
Creative Strategy Responsibilities
- Attend intakes and outline strategy to win the business, review with CCO
- Lead the creation of proposal decks with CCO final approval
- 360 Cross-channel marketing campaign development where applicable
- Support pitch to clients
- During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship
- With work that is won, support active project development to ensure it meets the original vision, client expectations
- Analyze wins/losses, improve agency win rates
- Insights and trend tracking to support agency’s unique positioning
- Keep abreast of technology innovations and its application for experiential marketing
- Copywriting
Client Partnership & Growth
- Present strategy and creative ideas to executive-level clients with clarity and impact.
- Build relationships with key clients, proactively offering new thinking and growth opportunities.
- Align strategies to client KPIs, ensuring measurable, business-driving results.
Thought Leadership & Innovation
- Stay ahead of tech, cultural, and media shifts that shape how audiences engage.
- Champion new methods of experiential storytelling—including AR, streaming, AI-driven personalization, and phygital integrations.
- Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry.
Agency Marketing
- Support development of Agency marketing materials with the Partner, CCO
- Lead case study generation, including plan for onsite content capture
- Website updates
- Agency marketing newsletters/new business development content
- Social media content calendar
- Collaborate with Partner/CCO on agency Thought Leadership, agency positioning
- Manage award submissions
Your Background & Expertise
Hard Skills
- 7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing.
- Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts.
- Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals.
- Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems.
- Fluent in google Slides, and comfortable using collaboration tools (Miro, Notion, Figma, etc.).
Soft Skills
- Inspiring communicator who can lead cross-functional teams and build client trust.
- Curious, culturally in-tune, and always scanning for what's next.
- Balanced thinker, creative and analytical, fast-paced yet detail-oriented.
How You Lead
- Visionary Mindset: You push boundaries and don’t settle for predictable ideas.
- Collaborative by Nature: You lead with empathy and bring teams together around a shared vision.
- Detail-Obsessed, Big-Picture Thinker: You know when to zoom in and when to zoom out.
- Culture Builder: You help shape a workplace people want to be part of,diverse, kind, driven, and open.
Perks, Benefits & Compensation
- Competitive salary commensurate with experience and leadership level
- Annual bonus tied to performance
- Comprehensive healthcare: medical, dental, vision
- 401(k) with employer contribution after 1 year
- Generous PTO: vacation, sick days, holidays, comp time
- Remote-first with flexible hybrid options in NYC/LA/Miami
- Creative, mission-driven team culture with high visibility and impact
Ready to Build the Future of Experiential?
This is your opportunity to help shape how brands connect with the world. If you're a strategic thinker who thrives at the intersection of creativity and cultural relevance, we want to hear from you.
