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Develop and execute performance marketing strategies across Google, Meta, LinkedIn and other relevant platforms, aligned with client goals and KPIs.
Plan, launch, manage and optimise campaigns across targeting, audiences, keywords, bidding, budgets and remarketing.
Analyse campaign performance and optimise for lead quality, conversions, ROAS, cost efficiency and scalability.
Manage tracking and measurement including GA4, Google Tag Manager, Meta Pixel, Events Manager, Conversion API and Google Ads conversions.
Manage e-commerce performance through Google Merchant Center, Shopify, product feeds, analytics and attribution.
Build performance reports, present actionable insights to clients, collaborate with internal teams and mentor junior team members.
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