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Performance Marketer

The Works

Role overview

Qualifications

  • 2 to 3 years of hands-on experience in performance marketing, paid media or digital advertising
  • Prior experience working in an advertising or digital marketing agency is strongly preferred
  • Strong working knowledge of Google Ads, Meta Ads Manager and LinkedIn Ads

Responsibilities

  • Manage the strategy, execution, optimisation, tracking and reporting of performance marketing campaigns
  • Understand business objectives and translate them into effective media strategies
  • Manage advertising budgets and improve campaign outcomes across multiple platforms
  • Manage tracking and measurement systems including GA4, Google Tag Manager, and others

Key facts

Hard skills

Other skills

  • Mentorship
  • Analytical Skills
  • Collaboration
  • Time Management

About the company

The Works logo

The Works

Marketing & Advertising

The Works is a team of passionate professionals, who are masters of a few trades, and jacks of many more. We are driven by the joy of creating tangible results out of a vision. One thing that makes us stand apart is our ability to serve as a single point for multiple solutions. We have been the standalone agency for most of our clients, where we have delivered all their requirements ranging from their branding or website, to their wedding invitation. You know, the works. We are an integrated agency which works with brands at a business strategy level, conceptualising their communication plans in order to improve consumer experiences and grow their market presence. Our services include branding and design, print and packaging, web design, social media marketing, digital marketing, public relations, photo and video production.

Company details

Company typeSME
IndustryMarketing & Advertising
Company size51 - 200

Links

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Job description

As a Performance Marketer, you will independently manage the strategy, execution, optimisation, tracking and reporting of performance marketing campaigns for multiple clients

You will be responsible for understanding business objectives, translating them into effective media strategies, managing advertising budgets and improving campaign outcomes across platforms such as Google Ads, Meta Ads and LinkedIn Ads
The role also involves independently managing tracking systems, resolving attribution issues, leading day-to-day client communication and guiding junior team members

  1. Develop and execute performance marketing strategies across Google, Meta, LinkedIn and other relevant platforms, aligned with client goals and KPIs.

  2. Plan, launch, manage and optimise campaigns across targeting, audiences, keywords, bidding, budgets and remarketing.

  3. Analyse campaign performance and optimise for lead quality, conversions, ROAS, cost efficiency and scalability.

  4. Manage tracking and measurement including GA4, Google Tag Manager, Meta Pixel, Events Manager, Conversion API and Google Ads conversions.

  5. Manage e-commerce performance through Google Merchant Center, Shopify, product feeds, analytics and attribution.

  6. Build performance reports, present actionable insights to clients, collaborate with internal teams and mentor junior team members.



Requirements

  1. 2 to 3 years of hands-on experience in performance marketing, paid media or digital advertising
  2. Prior experience working in an advertising or digital marketing agency is strongly preferred
  3. Strong working knowledge of Google Ads, Meta Ads Manager and LinkedIn Ads



Benefits

  1. Complete your 8 hours at your convenience
  2. Menstrual Work From Home
  3. Overtime Pay - For any additional hours worked, you will receive overtime pay, recognising and fairly compensating your efforts beyond standard working hours
  4. Paid Learning Budget - Whether it's a course or certification that aligns with your field, we offer a paid learning budget to support your continuous growth
  5. ​Vipassana Leave - Mental well-being is essential. We offer a dedicated time off for Vipassana




Salary: Upto INR 45,000

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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