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Digital Marketing & Client Engagement Specialist (Job ID: ADKMIC1)

Role overview

Qualifications

  • 2+ years of experience in digital marketing oversight, social media ad management, or sales development/outbound lead response.
  • Strong interest or prior background in residential construction, roofing, siding, or general contracting.
  • Exceptional verbal and written English communication skills.
  • Proactive, resourceful, self-motivated, and comfortable taking initiative in a fast-paced environment.

Responsibilities

  • Manage external advertising agencies/vendors to ensure marketing materials align with company standards.
  • Help plan, post, and track creative advertising campaigns across social media.
  • Rapidly follow up with incoming marketing leads to qualify potential clients.
  • Collaborate closely with the Owner and other team members to align marketing efforts.

Key facts

Hard skills

Other skills

  • Creative Problem Solving
  • Communication
  • Proactivity
  • Resourcefulness
  • Time Management

About the company

InsideOut logo

InsideOut

Outsourcing & Offshoring

Inside Out empowers growth-focused small businesses with elite support services that drive scale, boost margins, and reclaim valuable time. We combine two high-impact solutions under one brand to help founders grow without growing overhead: 1. Inside Out VA Headhunting Tired of hiring headaches and overpriced agencies? We deliver world-class virtual assistants—sourced, vetted, and hired direct by you. No markups. No ongoing fees. Just elite global talent from Latin America, South Africa, Egypt, and the Philippines—placed in under 3 weeks with a 6-month replacement guarantee. 2. Inside Out Virtual Receptionists Missed calls = lost revenue. Our 24/7 virtual receptionist team answers every call, books appointments, and handles your front-line communication—so you never lose a lead or interrupt your focus again. Fully trained, bilingual, and always on-brand. Why Businesses Choose Inside Out: ✔ Save up to 80% vs. local hiring ✔ Scale with margin, not stress ✔ Eliminate missed revenue and admin burden ✔ Plug-and-play solutions for lean, high-growth teams We’re not just a staffing company or call center—we’re your outsourced growth layer. Trusted by U.S. entrepreneurs across industries like law, health, home services, and consulting. Let’s simplify your scale. Support that grows with you—without adding overhead. Connect with us today. ** Remote Workers ** Join our community to get free training! https://www.skool.com/virtual-assistant-academy

Company details

Company typeSME
IndustryOutsourcing & Offshoring
Company size51 - 200

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Job description

We’re Hiring: Digital Marketing & Client Engagement Specialist

IMPORTANT - Watch this quick Loom video on how to get hired:
https://www.loom.com/share/345f776084e642ba99c24aabe40a67a0
C1 ENGLISH LEVEL IS REQUIRED, THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR WHOLE SHIFT.

PLEASE SUBMIT YOUR RESUME AND AUDIO RECORDING IN ENGLISH


Job Information:
  • Job Title: Digital Marketing & Client Engagement Specialist
  • Job ID: ADKMIC1
  • Industry: Construction & Remodeling
  • Location: LATAM Preferred
  • Job Status: Part Time to transition to Full Time (20 hours)
  • Work Schedule: Monday to Friday, within 9:00 AM to 6:00 PM EST
  • Compensation: $8 - $10 per hour
  • Target Start Date: ASAP
Role Overview: 
About the Client:

            Our client is a growing construction and remodeling company specializing in high-quality residential home builds, renovations, and commercial projects. Driven by a vision for long-term growth and operational excellence, we leverage industry-leading software—including GoHighLevel, ProLine, and EagleView—to streamline our processes and deliver an exceptional client experience. We foster a collaborative, fast-paced environment and work alongside a diverse network of skilled field subcontractors, remote professionals, and local partners. As we expand our residential footprint and scale into commercial construction, we are seeking proactive, growth-minded talent to join our team and help drive our systems forward. 


About the Role:

           The client is seeking a proactive, creative, and action-oriented Marketing & Client Engagement Specialist to drive our marketing initiatives and take charge of initial lead engagement. You will manage external marketing agencies, oversee creative ad content (social media/video), drive direct lead outreach (calls, texts, emails), and nurture relationships with past clients to generate referrals.

The ideal candidate possesses strong initiative ("spunk"), creative problem-solving skills, and a baseline understanding or strong interest in the construction and home remodeling industry.


Key Responsibilities:
  • 1. Marketing Oversight & Creative Direction
    • Agency & Asset Review: Manage external advertising agencies/vendors to ensure marketing materials, video ads, and campaign copy align with company standards prior to public launch.
    • Social Media & Ad Campaigns: Help plan, post, and track creative advertising campaigns across Facebook and other relevant social media platforms to attract residential leads (roofing, siding, and general contracting).
    • Out-of-the-Box Lead Generation: Brainstorm and execute unconventional or creative digital and local marketing ideas to increase brand visibility.
  • 2. Lead Management & Direct Outreach
    • Immediate Response: Rapidly follow up with incoming marketing leads via phone calls, SMS/texts, video chats, and emails to qualify potential clients before they reach out to competitors.
    • Outbound Calling: Proactively call prospective clients and conduct check-ins with past clients to nurture relationships, request reviews, and generate referral business.
    • Database & Pipeline Hygiene: Organize lead data, keep track of client communication logs, and coordinate with technical team members managing CRM software (GoHighLevel/HousePro).
  • 3. Cross-Functional Collaboration
    • Collaborate closely with the Owner, Local Administrative Assistant, and Tech/CRM Specialist to align marketing efforts with overall business capacity and general contractor operations.

Qualifications & Skills:
  • Experience: 2+ years of experience in digital marketing oversight, social media ad management, or sales development/outbound lead response.
  • Industry Interest: Strong interest or prior background in residential construction, roofing, siding, or general contracting.
  • Communication: Exceptional verbal and written English communication skills. You must be comfortable and confident making outbound phone calls and sending text/video messages to prospects.
  • Tech Savviness: Familiarity with social media ad management platforms. Experience or basic familiarity with CRM tools like GoHighLevel or HousePro is a strong plus, though deep technical setup is handled separately.
  • Mindset: Proactive, resourceful, self-motivated, and comfortable taking initiative in a fast-paced environment.
  • Portfolio: Ability to show examples or a portfolio of past marketing work/campaigns.
Internal Tech Stack:
  • GoHighLevel
  • EagleView
  • Proline
  • HouzzPro

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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