Logo for Linxup

Product Marketing Manager

Role overview

Qualifications

  • 5+ years in product marketing, preferably B2B SaaS
  • A track record of launches you planned and ran end to end, with results you can point to
  • Experience building sales enablement that reps actually use
  • Impeccable project management: you run cross-functional work with many moving parts and hit dates

Responsibilities

  • Lead go-to-market launches. Plan and run launches for new products and features, from tiering and readiness through sales, customer, and market rollout.
  • Enable the team. Deliver product updates, training, and sales tools so everyone at Linxup understands how our solutions work and why customers buy.
  • Own competitive and market insight. Track competitors, win/loss patterns, and market shifts.
  • Shape positioning and messaging. Evolve our positioning, messaging, and narrative so Linxup is the obvious choice.

Key facts

Hard skills

Other skills

  • Collaboration
  • Writing
  • Presentations
  • Communication

About the company

Linxup logo

Linxup

Computer Software / SaaS

We are an easy-to-use, real-time GPS tracker and vehicle and asset tracking solution for companies and fleets of all sizes. Companies use our powerful software-as-a-service (SaaS) platform and companion mobile app to quickly drive productivity improvements for their fleets, reduce costs, deter theft, and improve driver performance.All in one place, the Linxup system generates a rich data set that gives your fleet managers insight into key driver activities such as vehicle idle times, safe driving behavior, and more. The Linxup system allows companies to track vehicles in real-time, review driving history and activities, and even monitor and score each driver’s overall performance, leading to recognizable ROI.Our simple but sophisticated vehicle and asset tracking systems help serves more than 30,000 businesses efficiently each day. Linxup makes drivers safer, fleets more efficient, and reduces fuel usage. We make fleet tracking easy!

Company details

Company typeSME
IndustryComputer Software / SaaS
Company size51 - 200

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Job description

ABOUT LINXUP, LLC

If you are looking for “the right opportunity” with a fast-growing company, with great people, doing great work, look no further. Linxup offers products and solutions that help thousands of field service fleets solve real business problems. If you’re looking for an opportunity to help make a difference for small businesses, you’re in the right place. Linxup helps businesses get more out of the vehicles, equipment, tools, and workers in the field through its robust, easy to use tracking and dash cam solutions. Linxup delivers class-leading reliability, flexibility, and live, US-based onboarding, support, and coaching to ensure customers get the most out of their investment. That’s why more than 30,000 businesses trust Linxup to help them improve the safety, security, productivity, and efficiency of every vehicle, asset, tool, and worker in the field. Founded in 2004 and based in St. Louis, MO, Linxup serves customers in a wide range of industries, including field service, construction, trucking, transportation, and other enterprises that rely on mobile workers and equipment to get the job done.


ABOUT THE POSITION

You'll own how Linxup goes to market. You'll turn new products and features into launches that land, make sure every seller and support rep can explain our value in a customer's own words, and keep us sharper than the competition. You'll sit in Marketing and partner daily with Product, Sales, and Customer Success.

ESSENTIAL FUNCTIONS – RESPONSIBILITIES:

  • Lead go-to-market launches. Plan and run launches for new products and features, from tiering and readiness through sales, customer, and market rollout. Measure what happened and improve the next one
  • Enable the team. Deliver product updates, training, and sales tools (pitch decks, battle cards, talk tracks, demo stories, FAQs) so everyone at Linxup understands how our solutions work and why customers buy.
  • Own competitive and market insight. Track competitors, win/loss patterns, and market shifts. Turn findings into regular reporting and clear recommendations
  • Shape positioning and messaging. Evolve our positioning, messaging, and narrative so Linxup is the obvious choice. Keep it consistent across web, campaigns, sales, and product
  • Be the voice of the customer. Talk to customers and prospects. Bring what you learn back to Product and Marketing
  • Other duties as assigned

QUALIFICATIONS

  • 5+ years in product marketing, preferably B2B SaaS
  • A track record of launches you planned and ran end to end, with results you can point to
  • Experience building sales enablement that reps actually use
  • Impeccable project management: you run cross-functional work with many moving parts and hit dates
  • Excellent collaboration, writing, and presenting; you make complex products simple and persuasive
  • Grounding in using data and customer research to make decisions
  • Comfort using AI tools to research, write, and work smarter
  • Experience with SMB buyers, telematics, IoT, fleet, or field service software
  • Experience with competitive programs and win/loss analysis
  • Familiarity with Salesforce and product analytics tools

WORK ENVIRONMENT

  • The hours of this position are Monday through Friday from 8:00 AM until 5:00 PM
  • Fast-paced environment with opportunities for growth and reward
  • Company promotes work/life balance to achieve maximum performance professionally and personally

COMPENSATION AND BENEFITS

  • We value hard work and on-the-job-excellence and offer competitive compensation and benefits packages:
  • Position offers a Base Salary
  • Medical, Dental, Vision, Life and 401(k) benefits are offered
  • Flexible Time Off (FTO)

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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