Logo for Williamson-Dickie Europe, a VF Company

Altra: Field Service Representative (Michigan)

Role overview

Qualifications

  • 1+ year of specialty retail experience (run or outdoor preferred)
  • 2+ years in marketing, sales, or a customer-facing field role
  • Experience fitting and selling technical footwear
  • Strong communication, organization, and time management skills

Responsibilities

  • Activate the Altra brand across the territory through authentic connections and thoughtful activations
  • Build strong relationships with retailers through in-person visits, demos, and sales floor support
  • Deliver engaging product education that builds confidence among retail staff and consumers
  • Create excitement around Altra through local partnerships, run clubs, and community engagement

Key facts

Hard skills

Other skills

  • Sales
  • Communication
  • Time Management
  • Open Mindset
  • Distributed Team Management

About the company

Williamson-Dickie Europe, a VF Company logo

Williamson-Dickie Europe, a VF Company

Apparel & Fashion

Dickies are the largest privately owned workwear company in the world. Since starting out in 1922 we have become a global brand through our dedication to innovation and customer service. The garments we manufacture today stand for the quality, toughness and pride of the American worker offering protection and style far into the future.Ninety years of integrity and excellence have made us the trusted global leader in full-service workwear solutions. Our extensive product lines are now available in over 100 countries worldwide.Leading with Dickies 22 our stylish range of workwear has been developed to cater for regional variations in terms of climate and style. Durability, functionality and competitive pricing come as standard and we also provide Personal Protective Equipment including flame retardant garments, Hi-Vis clothing, safety footwear and accessories.Please visit our website www.dickiesworkwear.com to view our latest products and news. We look forward to hearing from you and to continue providing you with the best workwear available in the world.Dickies® is part of VF Corporation one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland®, Dickies®, Eastpak®, Kipling®, icebreaker®, Napapijri® and many more. ​Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. ​That’s what we want for everyone​ who joins us at VF. And frankly, that’s what it takes to thrive here too.

Company details

Company typeSME
IndustryApparel & Fashion
Company size201 - 500

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Job description

At Altra, we believe everyone deserves to feel their best when they run, and that starts with building strong, authentic connections in the communities we serve. As our Field Service Representative supporting Michigan, you'll bring this mission to life by championing the Altra brand where runners gather, train, and explore. From local run clubs to retail partnerships, you'll create meaningful experiences that inspire movement, build loyalty, and grow our presence in one of the country's most passionate running communities.

You’ll be out in the field often! While this is a remote role, living in the greater Detroit area will help you stay connected to the people and places that bring the Altra brand to life.

WHAT YOU'LL DO:

Active the Altra brand across your territory through authentic connections, thoughtful activations, and hands-on support.

  • Build strong relationships with retailers through in-person visits, demos, and sales floor support
  • Deliver engaging product education that builds confidence and enthusiasm among retail staff and consumers
  • Create excitement around Altra through local partnerships, run clubs, events, and community engagement
  • Execute merchandising and promotional activations that elevate the in-store experience
  • Represent Altra at local and select national races, events, and expos
  • Partner closely with Sales Representatives and cross-functional teams to bring go-to-market plans to life
  • Act as the eyes and ears of the brand by sharing insights on product feedback, consumer behavior, and market trends
  • Maintain accurate field reporting and manage field assets, travel, and expenses with strong attention to detail

WHAT SUCCESS LOOKS LIKE:

You’ll make a measurable impact by growing both relationships and brand presence in your territory.

  • Retail partners feel confident selling Altra and actively advocate for the brand
  • Community engagement drives awareness, trial, and long-term loyalty
  • Territory performance grows year over year, supported by strong execution of service plans
  • Field activities align with business goals, timelines, and service metrics
  • Challenges are approached with curiosity and used to improve and evolve best practices

WHAT YOU'LL BRING:

You’re energized by people, product, and purpose—and you know how to turn connections into momentum.

  • 1+ year of specialty retail experience (run or outdoor preferred)
  • 2+ years in marketing, sales, or a customer-facing field role
  • Experience fitting and selling technical footwear
  • Strong communication, organization, and time management skills
  • Ability to work independently while staying connected to a broader team
  • A proactive, self-starter mindset with a passion for the running and outdoor community
  • Familiarity with Altra products is a plus

WHAT YOU'LL LEARN:

We’ll set you up for success with the tools and knowledge you need to thrive!

  • Deep expertise across the Altra product line
  • Best practices for supporting retailers, events, and community activations
  • How to navigate and leverage Field Service systems and tools

Hiring Range:

$60,000.00 USD - $75,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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