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Vice President - National Accounts Off-Premise

Role overview

Qualifications

  • Experience in building and leading national account organizations
  • Strong background in strategic/growth planning and account management
  • Proven track record of developing senior-level customer relationships
  • Ability to drive insights-led growth strategy

Responsibilities

  • Set the Off-Premise National Account Strategy
  • Lead the Off-Premise National Account Team
  • Own Senior-Level Strategic Customer Relationships
  • Institutionalize Strategic Customer Management JBP

Key facts

Hard skills

Other skills

  • Analytical Skills
  • Negotiation
  • Team Leadership
  • Coaching

About the company

Heaven Hill Brands logo

Heaven Hill Brands

Wine, Beer & Spirits

Heaven Hill Brands is America's largest family-owned and led distilled spirits producer and marketer. The company has grown beyond its traditional roots as a Bourbon distiller to become the country's fifth largest distilled spirits producer and marketer with a portfolio of well-known, innovative and relevant products. In addition, Heaven Hill has seen its export business grow significantly with products now shipped to more than 100 countries worldwide. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly acquired Samson & Surrey portfolio. Heaven Hill reminds you to “Think Wisely. Drink Wisely."

Company details

Company typeLarge
IndustryWine, Beer & Spirits
Company size1001 - 5000

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Job description

This is a remote position with a required base location in the domestic United States, with a preference for a major market. Up to 50% travel required nationally. 

What the Role Is

The Vice President - National Accounts Off Premise will be responsible for building and leading a best-in-class Off-Premise National Account (NA) organization that will deliver disproportionate growth with Heaven Hill’s most strategically important retail customers.

This role will establish the customer strategy, talent, account coverage, Joint Business Planning (JBP) discipline, and senior-level customer relationships required to transition National Accounts from primarily relationship and distribution led selling, toward insight led, customer specific growth leadership. The VP will act as both a people leader and customer strategist.

How You Will Spend Your Time?

Set the Off-Premise National Account Strategy

  • Own the overall Off-Premise National Account agenda, driving the answer to: "Where are we going to win, with whom, and how?" 
  • Establish strategic/growth/managed account segmentation 
  • Determine where Heaven Hill should disproportionately invest resources 
  • Set account-specific growth expectations and priorities 
  • Translate company, portfolio, and Power Brand strategies into customer-specific strategies 
  • Establish channel strategies across grocery, mass, club, liquor, convenience, and other priority classes of trade 
  • Ensure the team prioritizes velocity, quality of distribution, and profitable growth—not simply additional distribution 
  • Identify customer and channel white-space opportunities 

Lead the Off-Premise National Account Team

  • Act as a talent multiplier, raising the strategic, analytical, and customer leadership capability of the Off-Premise National Accounts organization. 
  • Establish clear performance expectations for team
  • Coach account leaders on strategy, negotiation, analytics, and JBP 
  • Create succession plans and develop future NA leaders by assessing talent against future-state requirements
  • Build a high-performance, accountability-driven culture 
  • Differentiate resources based upon account opportunity 


Own Senior-Level Strategic Customer Relationships 

  • Own the enterprise-to-enterprise relationship with the most strategic retail accounts
  • Develop C-suite/SVP/VP-level relationships with priority customers 
  • Establish executive sponsorship for top accounts 
  • Participate in and lead major customer negotiations 
  • Engage personally when relationships or growth opportunities require escalation 
  • Understand each strategic customer's enterprise priorities 
  • Position Heaven Hill as a strategic growth partner, not simply a spirits supplier 
  • Bring Heaven Hill senior leadership into the right customer conversations at the right time 

Institutionalize Strategic Customer Management & JBP

  • Create the system that makes great Joint Business Planning possible and sustainable
  • Establish Heaven Hill's Strategic Customer Management methodology 
  • Define and enforce JBP standards; ensure plans begin with retailer strategy and needs 
  • Develop customer-specific growth hypotheses 
  • Integrate category, consumer, shopper, and financial insights into customer plans 
  • Translate portfolio strategy into retailer-specific solutions 
  • Establish executive customer reviews and lead quarterly account performance reviews 
  • Ensure plans translate into measurable, field-level execution 

Orchestrate Commercial Capabilities Around the Customer

  • Serve as the customer orchestrator, drawing upon Category Management, RGM, Customer Marketing, Insights/Analytics, Marketing, Finance, Supply Chain, and Field Sales to ensure these capabilities are deployed against the highest-value customer opportunities
  • Define clear interfaces between distributor strategy ownership and execution 
  • Elevate field and distributor coordination from execution management to strategic alignment 
  • Ensure all commercial functions are aligned to customer priorities and timing 

Who You Are…

Required Skills and Experience:

  • Bachelor’s Degree in Business, Marketing or related field
  • Minimum 15 years of progressive commercial leadership experience in alcohol beverage; CPG experience with three-tier understanding preferred
  • Minimum 8 years working with major national/regional Off-Premise customers, specifically direct experience with multiple major classes of trade: mass, club, grocery, liquor, and/or convenience 
  • Previous leadership of a National Accounts team 
  • Demonstrated JBP experience with sophisticated retailers 
  • Demonstrated experience building or transforming a customer organization 
  • Strong experience with syndicated data (Circana/Nielsen) and retailer data platforms 
  • Proven talent development track record 
  • Valid Driver's License

Valued but not Required Skills and Experience:

  • Practical experience with retailer data, profitability, RGM, assortment, velocity, and opportunity analysis.
  • Understands customer P&Ls, trade economics, pricing, mix, margin, and ROI.

Physical Requirements

While performing duties of job, employee is frequently required to: 

  • Stand, walk, use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms. 
  • Occasionally lift up to 25 pounds
  • Domestic US travel up to 50%

Benefits

  • Paid Vacation
  • 11 Paid Holidays
  • Health, Dental & Vision eligibility from day one
  • FSA/HSA
  • 401K match
  • EAP
  • Maternity/Paternity Leave

Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status, or any other legally protected characteristic.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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