Director of Paid Media

Director of Paid Media

Status: Full-Time Exempt | Direct Hire

Base Salary starting at $175,000

Location: remote

We're a fast-growing, fully remote organization on a mission to make a real difference — and we know our people make that possible. As we scale, we're adding a high-ownership, high-impact role to our team. We're seeking a Director of Paid Media who will own paid media end to end.

About Expressable

Expressable is a virtual speech therapy practice on a mission to transform care delivery and expand access to high-quality services, serving thousands of clients since our inception in late 2019. We are passionate advocates of parent-focused intervention. Our e-learning platform contains thousands of home-based learning modules authored by our clinical team, helping SLPs empower caregivers to integrate speech therapy techniques into their child’s daily life and improve outcomes. Our mission is to set a new standard in speech therapy by making every caregiver a champion of their loved one’s success. We envision a world where everyone can fulfill their communication potential.

What You Would Be Doing

• Own paid digital acquisition strategy, budget, and performance across Google, Meta, and emerging channels, accountable for CAC, conversion volume, and payback.

• Design and run a rigorous A/B testing program across ad creative, audiences, bidding strategies, and landing pages, with clear hypotheses, proper sample sizes, and statistically sound readouts. You'll maintain a testing roadmap so wins compound and insights are shared across the company.

• Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends.

• Brief and iterate on ad creative with our designer and video editor, turning test results into clear creative direction.

• Strengthen attribution under HIPAA constraints, including server-side conversion signals through our compliant data layer and incrementality or geo-holdout testing.

• Partner with the marketing, product, and engineering teams on sign-up flow experiments that increase conversion across the funnel.

• Report weekly on spend, pipeline, and efficiency, flag risks early, and recommend where the next dollar should go.

What You Bring

• 7+ years in performance marketing, with at least 3 years owning paid strategy and budget at a consumer or DTC company (healthcare or telehealth preferred).

• A track record of driving efficient digital growth at meaningful scale.

• Deep hands-on expertise in Google Ads, Meta Ads Manager, and landing page testing tools (e.g., Unbounce).

• Strong command of measurement (e.g., GA4, UTM governance, conversion APIs, offline conversions) and a clear understanding of the limits of platform attribution.

• Experience running disciplined A/B and multivariate tests.

• Experience marketing under privacy or regulatory constraints (HIPAA, healthcare ad policies, restricted targeting) is a big plus.

Why Join Us?

• Exceptional paid time off policies that encourage and support life balance, including a winter break

• 401k matching to ensure our staff have what they need to enjoy their retirement

• Health insurance options that ensure well-being for the whole person and their family

• Company paid life, short-term disability, and long-term disability coverage

• A remote work environment that strives for connectivity through professional collaboration and personal connection

Note
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Work Authorization We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas at this time.

More about Expressable
Expressable values people. From the technology we develop, the services we provide, and the culture we maintain, Expressable cares about the experience of our employees, clients, and prospects. We intentionally create and sustain supportive environments in which everyone - clients, caregivers, speech-language pathologists, and team members - can achieve their highest potential.

We believe that building trusting and collaborative relationships is paramount to delivering quality care so we operate with the highest levels of honesty, transparency, and accountability as individuals and a collaborative team. We believe that transforming therapy happens through the steady and iterative problem solving of an interdisciplinary team.

Expressable is an equal opportunity workplace. We celebrate and embrace diversity and are committed to building a team that represents a broad tapestry of backgrounds, perspectives, and skills.

Expressable is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Expressable will take the steps to ensure people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us at hr@expressable.io.

E-Verify

Federal law requires all employers to verify the identity and employment eligibility of all person hired to work in the United States. Expressable participates in E-Verify.

E-Verify Participation Poster

E-Verify Right to Work Poster