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Events & Field Marketing Specialist

Role overview

Qualifications

  • Experience executing B2B marketing campaigns, events, and lead-generation activities
  • Strong organizational and project management skills with the ability to manage multiple priorities
  • Effective communication and collaboration with cross-functional and global teams
  • Analytical mindset to measure and improve marketing performance

Responsibilities

  • Plan and deliver impactful events, campaigns, and demand-generation programs
  • Execute engaging customer experiences and measure performance
  • Support regional events and initiatives with up to 40% travel
  • Continuously improve campaign effectiveness

Key facts

Hard skills

Other skills

  • Communication
  • Collaboration
  • Organizational Skills
  • Analytical Thinking
  • Detail Oriented

About the company

Malvern Panalytical logo

Malvern Panalytical

Industrial Instruments & Control Equipment

When you make the invisible visible, the impossible is possible. Our scientific instruments and solutions help our customers to create a better world. Through chemical, physical and structural analysis of materials, they improve everything from the energies that power us and the materials we build with, to the medicines that cure us and the foods we enjoy. We partner with many of the world’s biggest companies, universities and research organizations. They value us not only for the power of our solutions, but also for the depth of our expertise, collaboration and integrity. 𝗢𝘂𝗿 𝗿𝗼𝗼𝘁𝘀 Once, we were two companies: Malvern Instruments and PANalytical. Now we are one, with over 2,200 people worldwide, and part of Spectris plc, the world-leading precision measurements Group. 𝗪𝗲'𝗿𝗲 𝗠𝗮𝗹𝘃𝗲𝗿𝗻 𝗣𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹, 𝘄𝗲'𝗿𝗲 𝗯𝗶𝗴 𝗼𝗻 𝘀𝗺𝗮𝗹𝗹.

Company details

Company typeLarge
IndustryIndustrial Instruments & Control Equipment
Company size1001 - 5000

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Job description

Events & Field Marketing Specialist


Location: Massachusetts, MA (Remote)

Compensation: $75,000 - $85,000 + Bonus

About the role

As an Events & Field Marketing Specialist, you will play a key role in driving marketing success across the AMEC region. You’ll work as part of the Regional Field Marketing team to plan and deliver impactful events, campaigns, and demand-generation programs that contribute directly to pipeline growth and brand awareness.

This is a fast-paced, highly collaborative role where you’ll partner with regional sales teams and global marketing colleagues to execute engaging customer experiences, measure performance, and continuously improve campaign effectiveness. If you enjoy bringing ideas to life through events and data-driven marketing, and thrive working across teams, this is a great opportunity to make a real impact.

This role requires up to 40% travel to support regional events and initiatives.


What you will bring to the role

  • You have experience executing B2B marketing campaigns, events, and lead-generation activities.
  • You are confident planning and delivering trade shows, customer events, and partner programs.
  • You understand demand generation, pipeline development, and campaign performance tracking.
  • You have strong organizational and project management skills with the ability to manage multiple priorities.
  • You communicate effectively and collaborate well with cross-functional and global teams.
  • You are comfortable using marketing tools such as CRM and automation platforms.
  • You bring an analytical mindset and use data to measure and improve marketing performance.
  • You are detail-oriented and committed to delivering high-quality work in a fast-paced environment.

Nice to have

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 5+ years of B2B marketing experience.
  • Experience supporting events, campaigns, and lead-generation activities.
  • Knowledge of Salesforce and marketing automation systems such as Pardot.


Why you should join Malvern Panalytical

  • Make a direct impact on business growth through high-visibility marketing initiatives.
  • Collaborate with talented colleagues across regional sales and global marketing teams.
  • Develop your career within a global organization that values innovation, collaboration, and continuous learning.
  • Contribute to meaningful work that helps customers solve complex scientific and industrial challenges.
  • Enjoy a flexible remote working environment while supporting engaging customer and industry events.

#LI-DB1


We provide market-leading, material characterization technologies for the world's most innovative companies, academic institutions, and government laboratories in the analytics of advanced materials.


We support our customers through their biggest challenges, from developing lifesaving vaccines to sustainable fuels. We wake up every day to delight our customers through innovation, high-quality solutions and workflows, and excellence in customer satisfaction.


We are a recognized leader for quality and insights in material characterization; winning customers with performance and keeping them with service. With more than 2,000 employees operating in over 20 countries across the world, and R&D sites in North America, Europe and Asia.

We are part of Spectris, a company which combines precision with purpose to equip customers to solve some of their greatest challenges to make the world cleaner, healthier and more productive. In 2025, Spectris acquired Micromeritics as part of Malvern Panalytical.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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