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Head of Industry, Restaurant, Automotive & Travel

Role overview

Qualifications

  • 10+ years of experience in digital advertising, media sales, AdTech, or consultative SaaS sales
  • Experience leading leaders and developing sales teams in evolving playbook environments
  • Deep knowledge of performance marketing, digital advertising, media buying, and full-funnel measurement
  • Strong commercial judgment and operational discipline across forecasting and pipeline management

Responsibilities

  • Own the strategy and new-business revenue performance across assigned emerging verticals
  • Build go-to-market plans for each vertical, including target customers and paths to sustainable growth
  • Lead and develop Vertical Leads as they establish MNTN in new markets
  • Turn early customer wins and competitive signals into repeatable playbooks

Key facts

  • Remote from: United States
  • Full time
  • Expert & Leadership (>10 years)
  • English

Hard skills

Other skills

  • Forecasting
  • Relationship Building
  • Communication
  • Team Leadership
  • Problem Solving

About the company

MNTN logo

MNTN

AdTech & Programmatic Advertising

MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Company details

Company typeSME
IndustryAdTech & Programmatic Advertising
Company size201 - 500

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Job description

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2026.)

We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/.

We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.

So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.

We’re looking for a Head of Industry to build and grow MNTN’s Restaurant, Automotive, and Travel industries within our Emerging Verticals business. You’ll identify where we have the strongest opportunity to win, turn early traction into a clear go-to-market strategy, identify mutually beneficial partnerships and lead Vertical Leads and their teams as they establish MNTN in new markets.

This is a hands-on role for a builder. You’ll help create the playbook while delivering against it, develop vertical strategies, shape major deals, build industry credibility, and turn early customer wins into repeatable growth.

What You’ll Do

  • Own the strategy and new-business revenue performance across assigned emerging verticals, identifying where we have the strongest opportunity to compete, win, and scale.
  • Build go-to-market plans for each vertical, including target customers, positioning, sales narratives, and paths to sustainable growth.
  • Lead and develop Vertical Leads as they build accountable teams, create new sales motions, and establish MNTN in markets that are still taking shape.
  • Build MNTN’s industry presence and credibility through strong relationships, a clear market point of view, and direct involvement in high-value, complex opportunities.
  • Turn early customer wins, market insights, and competitive signals into repeatable playbooks that strengthen our approach and make each vertical easier to scale.
  • Partner with Customer Success leadership to connect pipeline generation, new-business sales, customer outcomes, expansion opportunities, and vertical proof points.
  • Establish strong forecasting, pipeline, and performance discipline while using market potential and customer feedback to recommend where MNTN should invest, adjust its approach, or move on.

What Success Looks Like

  • Emerging verticals deliver against their new-business revenue goals and show a clear path to sustainable growth.
  • MNTN earns credibility, builds meaningful relationships, and gains traction in markets where our presence is still developing.
  • Early wins become customer proof points, stronger sales stories, and repeatable go-to-market playbooks.
  • Vertical Leads build accountable teams with healthy pipelines, accurate forecasts, and the ability to create opportunities without relying on an established motion.
  • Sales and Customer Success operate with clear ownership and a connected strategy for developing each vertical.
  • MNTN makes smarter investment decisions based on clear market signals, customer feedback, and revenue potential.

What You’ll Bring

  • 10+ years of experience in digital advertising, media sales, AdTech, or consultative SaaS sales, including significant sales leadership experience.
  • A track record of entering new markets, developing emerging customer segments, or building new revenue motions from the ground up ideally within Restaurants, Automotive, and/or Travel
  • Experience leading leaders and developing sales teams in environments where the playbook is still evolving.
  • Strong commercial judgment and the ability to assess market potential, prioritize opportunities, and decide where to invest.
  • Deep knowledge of performance marketing, digital advertising, media buying, and full-funnel measurement.
  • Experience turning market insights and early customer wins into positioning, playbooks, and sales motions that scale.
  • The ability to build credibility with senior advertisers, industry partners, and internal leaders.
  • Operational discipline across forecasting, pipeline management, deal strategy, and performance management.
  • Strong cross-functional instincts and experience aligning teams you influence but don’t directly lead.
  • A builder mindset: you’re energized by white space, comfortable testing and learning, and know how to turn momentum into a business.

About MNTN

Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN.

MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.

Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University.

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Marcus Rivera

Chief Revenue Officer

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