Data Analytics & AI Product Analyst

Company Description

GrowthDesk is a Data Company. We help enterprise clients collect, validate, own and utilise customer and transactional data for growth. Through our flagship solutions: DREA - For customer data collection and validation and; SKALE for transactional data collection and personalised engagement we work with regional FMCG players, retail malls and real estate companies to unlock the full potential of digital data ownership.

Read more about GrowthDesk: https://growthdesk.com

Job Description

Growthdesk is looking for a Data Analytics & AI Product Analyst to join our team to drive campaign performance and measure the impact across various social media platforms.

A cool, sharp, witty and talented person who is interested in digital marketing, obsessed with optimization, love numbers and tech startups in general. We are looking for someone who is a self-starter - doesn’t always need to be told what to do, and can balance time and manage themselves. Successful candidates must have excellent analytical skills, attention to detail, be problem-solvers and is a multi-tasker.

What you will be doing:

• Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
• Have strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints
• Collaborate with internal teams to optimize user funnels and experience
• Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
• Plan, execute and measure experiments and conversion tests including A/B and multi-variate testing and dynamic ads optimization

Qualifications

• 1-3 years experience in a data related role. 
• Deep knowledge of Microsoft Excel and Visualization of Data
• At least a diploma in marketing or related fields such as analytics, communication and statistics or sciences.
• Highly analytical and data driven. Proficient in A/B testing, tracking and reporting on key metrics that measure performance in campaigns inclusive of traffic, revenue, conversions, and ROI.
• Deep Knowledge of campaign setup, ad creation for FB and Google including keyword research, google analytics
• Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram, and Linkedin or other innovative ad-tech platforms
• Passionate about Digital marketing and not afraid to suggest ideas, solid excel and communication skills, and great attention to detail
• Day-to-Day use of Google Analytics and other analytics dashboards
• Preferably Google Adwords, Analytics certified, other Google certification will be a plus

Additional Information

• Quarterly bonus
• Work with a team that believes in cultivating growth mindset in each and every team member
• A role that offers a breadth of learning opportunities and a highly collaborative environment
• A flat hierarchy and with a high level of autonomy
• We believe in a happy work environment and culture!