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ABM and Outbound Marketing Specialist (WFH) | ZR_1383_JOB

Role overview

Qualifications

  • 5+ years of relevant experience
  • Hands-on experience owning B2B outbound and Account-Based Marketing (ABM) campaigns
  • Experience building or executing B2B outbound and ABM campaigns that produced measurable business results
  • Strong commercial and prospecting judgment

Responsibilities

  • Develop and execute B2B outbound and ABM strategies based on agreed ICPs, industries, markets, personas, and named accounts
  • Research, segment, prioritize, and engage high-fit accounts and decision-makers
  • Manage email outreach and LinkedIn social selling, including personalized outreach and follow-ups
  • Analyze campaign performance and identify opportunities for improvement

Key facts

  • Remote from: Anywhere
  • Full time
  • Senior (5-10 years)
  • Marketing Specialist
  • English

Hard skills

Other skills

  • Accountability

About the company

PeoplePartners Inc. logo

PeoplePartners Inc.

Outsourcing & Offshoring

𝗣𝗲𝗼𝗽𝗹𝗲𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 - 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗢𝗳𝗳𝘀𝗵𝗼𝗿𝗲 𝗦𝘁𝗮𝗳𝗳𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀Our mission is to partner with leaders to scale businesses worldwide, offering tailored offshore solutions that tap into a global talent pool to deliver efficiency and outstanding performance.𝗪𝗵𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝘂𝘀?• 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗮𝗹𝗲𝗻𝘁 𝗳𝗼𝗿 𝗛𝗶𝗴𝗵 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Handpicked top talent aligns with your specific needs for optimal results.• 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Accelerate your growth with our bespoke offshore teams.• 𝗜𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: We fuel loyalty, promoting high retention rates via unique employee engagement programs.• 𝗨𝗻𝗺𝗮𝘁𝗰𝗵𝗲𝗱 𝗦𝗮𝘃𝗶𝗻𝗴𝘀: Save up to 70% on labor costs with our transparent pricing.• 𝗦𝗲𝗰𝘂𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Leverage our seasoned professionals' advanced tech skills for robust security and seamless delivery.• 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗹𝗲 𝗪𝗼𝗿𝗸 𝗠𝗼𝗱𝗲𝗹𝘀: Embracing a "Remote-First, Client-Centric" approach, we flexibly offer remote, hybrid, or office-based models to match your preferences, championing your needs in the ever-evolving business landscape.• 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝗻𝗱 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: We ensure smooth offshore operations with comprehensive management, administrative support, and regulatory services.PeoplePartners is a global force in shaping the future of work, unlocking growth, and delivering extraordinary results. Are you ready to leverage global talent for exceptional performance and significant cost savings? Partner with us and watch your business transcend borders and exceed expectations. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁:🏢 Level 6 / 316 Adelaide Street Brisbane, Queensland 4000📧 info@peoplepartnersbpo.com📞1300 309 484

Company details

IndustryOutsourcing & Offshoring
Company size201 - 500

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Job description

This is a remote position.

ABM and Outbound Marketing Specialist
About PeoplePartners
  • Great careers start with great people — and at PeoplePartners, people come first.
  • We’re a Great Place to Work® certified company connecting talented professionals with exciting opportunities and global businesses. Here, you’ll get more than a role: you’ll gain international exposure, meaningful learning opportunities, and room to grow your career while being part of a vibrant, supportive culture.
  • We believe great work happens when people feel trusted, valued, and connected. If you’re ready to make an impact, sharpen your skills, and grow with a team that takes great work seriously — without taking itself too seriously — you’ll feel right at home.
Role Overview
  • Great outbound isn’t about turning up the volume. It’s about turning up the relevance.
  • As our ABM and Outbound Marketing Specialist, you’ll own targeted B2B outbound and Account-Based Marketing (ABM) campaigns designed to identify high-fit accounts, reach the right decision-makers, and turn meaningful digital conversations into genuine Sales opportunities.
  • You’ll take agreed ICPs, industries, markets, personas, and named accounts and translate them into focused outbound strategies across email and LinkedIn. From account research and segmentation to personalized outreach, sequences, automation, and campaign optimization, you’ll have genuine ownership of how the outbound motion performs.
  • This is a hands-on role for someone with strong commercial and prospecting judgment. You’ll be trusted to analyze what’s working, investigate what isn’t, and make evidence-based decisions to improve results.
  • And no, this isn’t a cold-calling role. Phone and SMS outreach sit with Sales. Your focus is digital outbound.
Key Responsibilities:
  • Develop and execute B2B outbound and ABM strategies based on agreed ICPs, industries, markets, personas, and named accounts.
  • Research, segment, prioritize, and engage high-fit accounts and decision-makers.
  • Manage email outreach and LinkedIn social selling, including personalized outreach and follow-ups.
  • Progress digital conversations through qualification and nurture toward appointments or qualified Sales handoffs.
  • Build and optimize outbound sequences, workflows, automations, and campaign plays.
  • Use AI for prospect research, personalization, campaign development, analysis, and workflow design.
  • Apply human judgment to ensure accuracy, relevance, and commercial quality when using AI.
  • Analyze campaign performance and identify opportunities for improvement.
  • Test and refine targeting, messaging, sequencing, and follow-up strategies.
  • Use prospect responses, objections, buying signals, Sales feedback, and downstream outcomes to improve campaigns.
  • Maintain accurate prospect, engagement, booking, handoff, and campaign records.
  • Manage outbound inboxes, replies, lead lifecycle activity, and CRM hygiene.
  • Monitor email deliverability fundamentals and sender health.
  • Escalate technical deliverability issues when required.
  • Collaborate with Sales to improve lead quality, handoffs, and downstream outcomes.
  • Track appointments, qualified handoffs, pipeline activity, and commercial impact.

Requirements

Required Qualifications
  • 5+ years of relevant experience.
  • Hands-on experience owning B2B outbound and Account-Based Marketing (ABM) campaigns.
  • Experience building or executing B2B outbound and ABM campaigns that produced measurable business results.
  • Experience progressing B2B prospects through email and LinkedIn social selling.
  • Strong B2B outreach and personalised messaging skills.
  • Experience researching, segmenting, and prioritising target accounts and decision-makers.
  • Experience building and optimising outbound sequences, workflows, or automations.
  • Ability to analyse campaign data and buyer behaviour to improve underperforming campaigns.
  • Experience managing lead lifecycles, CRM hygiene, and Sales handoffs.
  • Working knowledge of email deliverability and sender-health fundamentals.
  • Practical experience using AI for research, personalisation, campaign development, analysis, or workflow improvement.
  • Strong commercial and prospecting judgment.
  • Ability to work independently, manage priorities, and remain accountable for campaign outcomes.
Preferred Qualifications:
  • Experience using Apollo for prospecting, segmentation, sequences, workflows, automations, outbound plays, and campaign optimisation.
  • Experience with comparable outbound platforms such as Outreach, Salesloft, HubSpot Sequences, Lemlist, or Instantly, with the ability to become productive in Apollo quickly.
  • Deeper knowledge of email deliverability and sender health.
  • Experience supporting multiple B2B markets or buyer personas.
  • Experience improving or scaling an outbound operating model.
Why Join PeoplePartners?
  • At PeoplePartners, you’ll get more than the opportunity to run outbound campaigns. You’ll have the trust, exposure, and support to take real ownership of your work and see how it contributes to genuine Sales opportunities.
  • You’ll be part of our Great Place to Work® certified, people-first culture, with global exposure and opportunities to keep learning, developing your capabilities, and growing your career.
  • You’ll also enjoy the flexibility of a work-from-home setup while staying connected through PeoplePartners employee engagement activities and a culture that values collaboration, initiative, curiosity, and fresh thinking.
  • If you know how to turn account research into relevant outreach, digital engagement into qualified conversations, and campaign data into smarter decisions, we want to hear from you.
  • Apply to join PeoplePartners as our ABM and Outbound Marketing Specialist — and help turn smarter outbound into meaningful opportunities.
Work Details
  • Work Setup: Remote / Work from Home.
  • Schedule: 7:00 AM–4:00 PM MNL.

Benefits

  • Permanent Work-from-home setup
  • Company-provided equipment
  • Secondary Wi-Fi Modem
  • 21 Leave Credits Annually - Leave benefits begin on Day 1.
  • 100% conversion of UNUSED leave credits
  • HMO on Day 1
  • 13th Month Pay
  • Monthly Gift Voucher
  • Milestone Tokens (Birthday/Anniversary/Christmas).
  • A Life Beyond the Screen #WorkLifeBalance.
  • Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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