Analyst, Sales Planning & Trade Forecasting

Company: Wells Enterprises (a Ferrero Company)

Functional Area: Revenue Growth Management

The Role

The Analyst, RGM, Sales Planning & Forecasting, will be responsible for supporting Revenue Growth Management team through sales planning and sales forecasting activities. Working under the guidance of the Manager, RGM, Sales Planning & Forecasting, this role focuses on annual sales planning efforts to ensure trade offer efficiency and accuracy. Analyze business performance and drive trade efficiency for Wells brands.

What You’ll Do

• Support annual planning development by inputting and validating assortment, promotional, and trade assumptions.  
• Trade offers validation, ensuring accuracy of items, timing, pricing, and funding.  
• Collaborate on sales forecasts with Sales team by reviewing base and promotional forecasts and resolve discrepancies.  
• Own data quality across planning and trade systems. Develop and maintain data quality checks and audit routines. Develop validation rules, dashboards, and exception reporting. 
• Analyze business performance and trends using shipment, consumption, and syndicated data.  
• Support cross-functional processes by collaborating with Sales, Demand Planning, Finance, and Trade teams.  
• Contribute to process improvement initiatives by supporting tools, templates, and documentation development.  
• Lead continuous improvement initiatives to standardize processes and reduce errors 
• Effectively communicate insights on risks, trade effectiveness, and gaps vs plan to Business Development Managers