Video Editor Lead

Key Responsibilities 

Editing & Craft 

• Create eye-catching 15–60 second videos for all major platforms (Facebook, Instagram, TikTok, YouTube, Pinterest), optimised for each format. 

• Edit raw footage, including UGC, with transitions, graphics, and audio to produce engaging promotional content. 

• Lead and personally execute high-priority edits, setting the quality bar, and own final review and sign-off on all outgoing videos before delivery. 

Team Leadership & People Management 

• Manage, mentor, and develop the team of video editors — onboarding, training, and ongoing feedback. 

• Conduct regular 1:1s and performance reviews and support each editor's skill growth. 

• Allocate work across the team based on capacity, strengths, and priority. 

Workflow & Project Management 

• Plan and manage the editing pipeline so projects are delivered on time and to spec. 

• Set and maintain deadlines, track progress, and remove blockers. 

• Establish and document editing processes, file/asset organisation, naming conventions, and version control to keep the team efficient. 

Collaboration & Communication 

• Act as the main point of contact between the editing team and other stakeholders (creative strategists, marketers, designers). 

• Translate briefs and creative direction into clear, actionable tasks. 

• Continuously brainstorm and pitch new creative ideas and angles to the Ads Department. 

Quality & Performance 

• Maintain consistency in style, branding, and technical quality across all output. 

• Study consumer behaviour and creative performance data (hook rate, hold/retention, CTR, ROAS), and feed those learnings back into editing decisions and iterations. 

• Build and maintain templates, presets, and reusable assets to improve speed and consistency. 

Tools, Trends & Innovation 

• Own and optimise the team's tech stack (editing software, asset libraries, storage, collaboration tools) and manage media assets, archives, and backups. 

• Stay up to date with social media trends and editing techniques and integrate them into the process. 

• Keep an open mind for new approaches and AI shortcuts that speed up production and captivate customers.