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Senior Content Marketing Manager

Role overview

Qualifications

  • 7+ years of B2B content marketing experience with a portfolio of owned content programs
  • Experience owning a content strategy end-to-end, from ideation and production through distribution and reporting
  • Hands-on knowledge of SEO and AEO best practices, including planning, structuring content for performance, working with vendors, and tracking results
  • Experience setting up and reporting on KPIs and outcomes, including how content contributes to pipeline

Responsibilities

  • Craft a content strategy tied to brand, audience, and market opportunity
  • Build a scalable production process across formats, channels, and personas so content output isn't a bottleneck as our needs grow
  • Deliver high-impact content assets per quarter (flagship reports, studies, long-form ebooks) that set us apart from our competitors
  • Drive the engagement around our brand and our executives on LinkedIn

Key facts

Hard skills

Other skills

  • Collaboration
  • Communication

About the company

HeyMarvin logo

HeyMarvin

Market Research

Hi, hello, and welcome. We're Marvin, a qualitative data analysis platform & research repository for user-centric teams across the globe. All your customer research in one spot. Centralized. Searchable. Shareable. Built to work with all your favorite tools, Marvin's advanced AI automates the tedious aspects of user research — like setting up the interviews, recording the calls, taking notes, transcribing conversation, coding transcripts, elevating common themes — so you’re free to uncover rich insights about what your customers really need. Every product enhancement and capability comes directly from listening to the people who use Marvin every day. We wake up every day to make something you (and your users) will fall in love with.

Company details

IndustryMarket Research
Company size51 - 200

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Job description

About HeyMarvin

HeyMarvin is one of the fastest-growing research platforms in the galaxy. Some of the largest companies (such as Microsoft, Best Buy, LinkedIn, Sonos, and 7-11) use HeyMarvin as their secret weapon for building customer-centric solutions.

Funded by notable investors like OpenAI CEO Sam Altman and first PayPal board member Scott Banister, HeyMarvin is an AI-native research system that integrates all your customer feedback and research into one central, searchable hub — so anyone can get the answers they need, when they need them.

We are headquartered in Oakland, CA, with more than 100 passionate employees across three countries. We're united by our mission: To build a future where every strategic business decision is grounded in the voice of the customer.

Benefits & Perks

In addition to working with a talented, collaborative, and mission-driven team, HeyMarvin offers a comprehensive benefits package designed to support your health, financial well-being, and work–life balance:

  • Comprehensive Health Coverage: Top-tier medical, dental, and vision insurance plans
  • Retirement Support: 401(k) plan with company matching
  • Tax-Advantaged Accounts: Access to Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
  • Time Off: Unlimited paid vacation
  • Flexibility: Flexible work hours and location, built on trust and autonomy

For more info, visit www.heymarvin.com.


About the Role

Bold, differentiated content is one of the surest ways we can help the Marvin brand stand out. We want people to say "Marvin always has great content," and we’re looking for the content leader who will take pride in being the person responsible for that claim. As Senior Content Marketing Manager, you'll own our content strategy and editorial voice end-to-end: tentpole signature pieces, an outstanding resource library of articles, category-leading thought leadership,events programming that makes every invitee have FOMO, and our social media channels that help us amplify all of it effectively.

You'll help define Marvin’s distinctive voice and point of view, build a content engine that scales across formats and channels, curate programming so content voice extends seamlessly into our virtual and live events, hold the line on exceptional quality, and ensure everything you’re creating contributes to marketing performance at the end of the day.

Key Responsibilities

  • Content strategy. Craft a content strategy tied to brand, audience, and market opportunity.
  • Content engine. Build a scalable production process across formats, channels, and personas so content output isn't a bottleneck as our needs grow.
  • Signature content. Deliver high-impact content assets per quarter (flagship reports, studies, long-form ebooks) that set us apart from our competitors.
  • SEO/AEO focus. Scale our growing resource library of authoritative articles organized around our core buyers' questions and challenges, driving better traffic and conversion through SEO and AEO.
  • Social content. Drive the engagement around our brand and our executives on LinkedIn where many readers meet the Marvin brand for the first time.
  • Reporting. Set content KPIs for all our content initiatives, and be comfortable reporting back  on content's impact.

Qualifications

  • 7+ years of B2B content marketing experience with a portfolio of owned content programs.
  • A high level of autonomy; you are the driver and you’re confident managing projects despite ambiguity.
  • Experience owning a content strategy end-to-end, from ideation and production through distribution and reporting.
  • Experience building and managing a content production engine, including workflows, timelines, and cross-channel output.
  • Hands-on knowledge of SEO and AEO best practices, including planning, structuring content for performance, working with vendors, and tracking results.
  • Provable ownership of social media channels and authoring executive thought leadership.
  • Experience setting up and reporting on KPIs and outcomes, including how content contributes to pipeline.
  • Travel: If applicable.

Strong Plus

  • B2B SaaS marketing experience.
  • Subject matter expertise in our market, creating content for research, design, and product leaders.
  • Experience working tools like Webflow, Asana, and Hubspot.
  • Can leverage AI workflows to scale content output and team impact.

Why Join Us?

This is a high-impact, high-visibility role where you will directly influence our company’s revenue growth and customer success. You will be the go-to expert who defines how our customers and internal teams understand and use our product.

The Base Salary range for this position is $145,000 - $175,000 annually. Final offers will be determined with factors such as location, level, job-related knowledge, skills, and experience. This role is eligible for benefits.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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