The Influencer Marketing Specialist will strengthen the brand’s creator network, with a focus on creator retention, repeat partnerships, ambassador engagement, and long-term community growth. The role will work closely with the internal marketing team and New Collabs Specialist to turn successful one-off collaborations into ongoing creator relationships, build a more engaged ambassador community, and increase earned organic reach across the wellness, beauty, and lifestyle creator space.
- Build, manage, and grow the creator community and ambassador program, with a focus on long-term engagement and retention.
- Convert successful one-off influencer collaborations into repeat partnerships and ongoing creator relationships.
- Act as the day-to-day relationship lead for existing creators, ensuring they feel valued, supported, and connected to the brand.
- Own creator retention activity, with a focus on increasing repeat collaborations, creator engagement, active community participation, and earned organic reach.
- Work closely with the New Collabs Specialist to ensure a smooth handover from new creator outreach to ongoing relationship management.
- Identify high-value creator relationships and recommend where additional time, product, campaign opportunities, or partnership support should be invested.
- Maintain regular communication with creators to encourage continued brand advocacy, organic content, and long-term partnership opportunities.
- Support ambassador initiatives, creator campaigns, gifting activity, community touchpoints, and retention-focused activations.
- Keep internal stakeholders informed on creator activity, relationship updates, community performance, and partnership opportunities.
- Track creator engagement, repeat collaboration performance, content activity, community growth, and retention-related outcomes.
- Maintain organised creator records, relationship notes, follow-up actions, campaign participation, and community engagement activity.
- Stay across creator trends and emerging opportunities within the wellness, beauty, lifestyle, and influencer marketing landscape.
- Collaborate with internal marketing stakeholders to ensure creator relationships support wider brand, campaign, content, and growth objectives.
- Other position-level duties as they arise.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, Public Relations, or a related discipline is preferred.
- 2–4+ years’ experience in influencer marketing, creator partnerships, ambassador programs, community management, or a similar role is essential.
- Direct experience building, managing, or improving a creator community, ambassador program, or creator retention program is essential.
- Proven ability to turn one-off creator collaborations into repeat partnerships or long-term brand relationships is essential.
- Strong understanding of influencer marketing, creator relationships, campaign partnerships, gifting, ambassador activity, and organic advocacy is essential.
- Strong relationship-building skills, with the ability to make creators feel supported, valued, and genuinely connected to the brand, are essential.
- Excellent written and verbal communication skills, with a warm, professional, and engaging communication style, are essential.
- Strong organisational skills, with the ability to manage multiple creator relationships, follow-ups, campaigns, and priorities at once, are essential.
- Good understanding of the wellness, beauty, lifestyle, health, or consumer brand creator landscape is essential.
- Ability to collaborate effectively with internal marketing teams, creator outreach specialists, and wider stakeholders is essential.
- Self-motivated approach, with the ability to work remotely and take accountability for day-to-day priorities and relationship management, is essential.
- Experience using influencer marketing tools such as Trybe, Growi, Modash, HypeAuditor, or similar platforms is advantageous.
- Existing relationships within the Australian wellness, beauty, lifestyle, or health creator space are highly regarded.
- Experience tracking creator retention, repeat collaboration rates, community growth, or influencer campaign performance is desirable.
- Positive, proactive, and relationship-led approach, with a genuine interest in building a strong creator community around the brand, is essential.
Benefits
Why Join Twoconnect?
We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:
- Permanent work from home
- Monday–Friday: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
- HMO with 2 free dependents and medical reimbursements
- Government-mandated benefits
- Opportunities to work with leading companies in Australia and beyond
- Training programmes for career development
- Engaging company outings, team activities and wellness sessions
- Supportive, inclusive culture
- Dedicated managers focused on your growth and success
Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.
We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.
Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.
Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.
