Summary:
As the Amazon Listings Specialist, you will own the creation, optimization, launch, and maintenance of all product listings on Amazon Seller Central (including A+ Content, Storefronts, and backend search terms). You will apply deep SEO knowledge, keyword research, upload techniques (single and bulk/flat files) and best-in-class content standards to improve keyword rankings, drive traffic, and increase sales.
Essential Functions:
Listing Creation & Optimization
- Create, edit, and optimize Amazon product listings (titles, bullet points, descriptions, backend search terms, variations) for all ASINs.
- Conduct advanced keyword research and competitor analysis to inform SEO strategy and improve organic rankings.
- Write SEO-rich, conversion-focused copy that aligns with Amazon search best practices and brand voice.
- Manage A+ Content / Enhanced Brand Content and Amazon Storefront updates.
Catalog Management & Uploads
- Upload new products via manual entry and bulk flat-file templates with accuracy and timeliness.
- Maintain and update listings regularly to reflect changes in features, specifications, and branding.
- Monitor suppressed listings, suppressed attributes, errors, and take corrective action following Amazon policies.
SEO & Performance Monitoring
- Track organic search performance, keyword ranking, sessions, click-through-rate (CTR), and conversion metrics.
- Use SEO and analytics tools (Helium 10, Jungle Scout, Seller Central reports, etc.) to identify opportunities.
- Implement ongoing listing improvements based on data, trends, performance insights, and competitor movements.
Cross-Functional Collaboration
- Work with design teams, photographers, and copywriters to develop high-quality imagery, infographics, and enhanced visual assets.
- Collaborate with product, marketing, and operations teams to ensure product information, availability, and pricing are synchronized.
Account Health & Compliance
- Maintain account health by ensuring compliance with Amazon policies, resolving listing issues, and managing Amazon support tickets when necessary.
Essential Qualifications:
Skills & Qualifications
- 3+ years experience managing Amazon product listings and catalogs on Seller Central or Vendor Central.
- Demonstrated Amazon SEO expertise and deep understanding of A9 algorithm, keyword strategy, and ranking factors.
- Strong proficiency with flat-file uploads, bulk templates, and listing maintenance procedures.
- Excellent written English with the ability to craft persuasive, SEO-driven copy.
- Experience working with A+ Content / Enhanced Brand Content and Amazon Storefronts.
- Proficiency with Excel/Google Sheets and experience with Amazon SEO and analytics tools (e.g., Helium 10, Jungle Scout).
- Detail-oriented, organized and able to manage multiple product launches and updates under tight deadlines.
Preferred Qualifications
- Experience creating or collaborating on visual assets (infographics, lifestyle images, videos).
- Understanding of Amazon advertising (PPC) and how listing content impacts ads performance.
- Previous experience managing an Amazon storefront with high SKU volume.
- Knowledge of Walmart, TEMU, Tiktok and other marketplaces.
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