Creative Lead – DTC & Performance Creative

Creative Lead

💰 $8,000–$10,000 USD/month + performance bonus up to $3,000
🌎 Remote | US-Time-Zone Overlap Preferred
📈 Lead Creative Production for a High-Growth DTC Brand
🎯 4+ Years Performance Creative / Creative Production Experience

Own the creative engine behind a fast-growing DTC brand.

Join a high-growth consumer health company where creative is a core driver of customer acquisition. You’ll work across DTC, eCommerce, UGC, paid social, and direct-response creative, managing agencies and building systems that consistently turn insights into high-quality creative.

Why You'll Want This Role

• Own creative production across 4 creative agencies and an in-house team

• Lead the full workflow from research and briefing to QA, feedback, testing, and learnings

• Work closely with Creative Strategists, Editors, Designers, and an Art Director

• Build repeatable systems for agency management, creative production, and performance reporting

• Make decisions using real performance signals including hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue

• High-ownership role with the opportunity to directly influence creative performance and growth

What You'll Do

• Manage creative agencies end to end, including priorities, output quality, reviews, and performance

• Run biweekly agency calls and hold partners accountable for quality and execution

• Write around 10 creative briefs per week based on research, customer insights, and performance data

• QA scripts, statics, UGC concepts, hooks, edits, landing-page ideas, and research

• Give clear, actionable creative feedback and manage the Notion workflow

• Research winning ads, customer reviews, competitors, audience pain points, hooks, and offers

• Analyze creative performance to determine what is working and what to test next

• Turn weekly learnings into clear team updates and build repeatable creative systems

What We're Looking For

• 4+ years in performance creative, creative production, or agency/vendor management

• Experience managing creative agencies, creators, editors, designers, or copywriters

• Strong experience briefing paid social creative, particularly Meta and TikTok

• Strong understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing

• Comfortable managing workflows in Notion or similar tools

• Ability to connect creative output to performance metrics and business results

• Excellent written and async communication skills

• Highly organized, proactive, detail-oriented, and comfortable owning outcomes

Bonus If You Have

• Health, wellness, supplement, fitness, or consumer health experience

• Experience managing multiple brands or agency/vendor partners

• Experience sourcing or evaluating agencies and freelancers

• Experience creating creative reports or internal learning updates

• Familiarity with ad libraries, customer review mining, Reddit, Amazon reviews, TikTok research, and competitor analysis

Ready to Own the Creative Engine?

If you’re a Creative Lead or Performance Creative Manager who knows how to turn research and performance insights into better creative and can build the systems to make it happen, we’d love to hear from you.

Apply with examples of your work and tell us how you’ve improved creative production and performance.