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Sales Manager, Western Canada

Role overview

Qualifications

  • Bachelor’s degree in business, Marketing, or a related field or equivalent experience
  • 7+ years of sales experience, including experience leading, coaching, and developing high-performing teams
  • Proven track record of achieving sales targets, driving business growth, and delivering measurable results
  • Strong leadership, communication, relationship-building, and strategic planning skills

Responsibilities

  • Drive growth across Western Canada by executing regional sales strategies, expanding market share, and identifying new opportunities
  • Build, lead, and develop a high-performing sales team by coaching and empowering sales representatives
  • Strengthen strategic customer relationships with key distributors, contractors, and national accounts
  • Leverage market insights and performance data to drive decision-making and business performance

Key facts

Hard skills

Other skills

  • Strategic Planning
  • Team Building
  • Analytical Skills
  • Communication
  • Collaboration
  • Decision Making
  • Accountability

About the company

Aliaxis logo

Aliaxis

Wholesale Distribution

Aliaxis is a global leader in advanced piping systems for building, infrastructure, industrial and agriculture applications. The company provides communities around the world with sustainable innovative solutions for water and energy, leading the industry in a way that anticipates the rapidly evolving needs of its customers and of society. With a global workforce of 15,000+ employees, Aliaxis offers specific solutions that meet our customers’ most demanding needs across the globe. Aliaxis is active through leading local brands and operating in over 40 countries, combining local solutions with global innovation and operational excellence. The company is privately owned, with its global headquarters in Brussels, Belgium.

Company details

IndustryWholesale Distribution
Company size10001

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Job description

At Canplas, we’re proud to be an energetic team with a big vision. In our 60 year history, we’ve developed a solid reputation in the construction industry as an innovative manufacturer of high-quality products for the plumbing, grease interceptor, roof ventilation, and central vacuum markets. Over the decades we have developed expertise in injection moulding, by investing in technology and maintaining a state-of-the-art mould shop that enables us to quickly produce a high volume of products with absolute precision.

Our mission is to make a positive impact by delivering superior products and services while caring for our employees, customers and community.

Canplas is a people centric organization, and that means we support, reward and invest in our employees. In fact, it’s what makes our retention rate one of the highest in the industry. We offer a safe, welcoming and inclusive environment where our team members can continuously develop their professional skills while also being recognized for their hard work. This mutual respect empowers collaboration so we can accomplish more together.

We are looking for a permanent full-time Regional Sales Manager, Western Canada to join our Plumbing / Separation Technology team. This remote role can be based in Edmonton, Calgary, Winnipeg, or Vancouver, with preference given to candidates based in the Edmonton area.

If you're passionate about leadership, business growth, and building strong customer relationships, this is your opportunity to make a meaningful impact.

Job Summary

As Sales Manager, Western Canada, you will play a key role in driving growth across the region by leading a team of sales representatives, supporting strategic customer relationships, and identifying new business opportunities. This is a highly visible leadership position that combines people leadership with hands-on sales execution.

Reporting to the National Sales Manager, Plumbing / Separation Technology, you will coach and develop a growing team while working closely with customers, distributors, and key stakeholders to execute sales strategies that support market expansion and revenue growth. Success in this role will come from your ability to lead with integrity, build trust, develop talent, and balance account management responsibilities with a proactive business development mindset. You'll help strengthen customer partnerships, support key account initiatives, and expand Canplas' presence throughout Western Canada. 

Principal Responsibilities

  • Drive growth across Western Canada by executing regional sales strategies, expanding market share, strengthening customer partnerships, and identifying new opportunities within target markets and key accounts.

  • Build, lead, and develop a high-performing sales team by coaching, mentoring, and empowering sales representatives to deliver results while fostering a culture of accountability, collaboration, and customer focus.

  • Strengthen strategic customer relationships with key distributors, contractors, engineers, inspectors, and national accounts, serving as a trusted partner and escalation point to support long-term business growth.

  • Translate business objectives into actionable regional plans by aligning pricing strategies, sales initiatives, and customer engagement activities with organizational goals and market opportunities. 

  • Leverage market insights and performance data to drive decision-making by identifying trends, improving forecasting accuracy, and uncovering opportunities to accelerate business performance and market penetration.

  • Partner cross-functionally to deliver exceptional customer outcomes by collaborating with marketing, operations, customer service, and leadership teams to ensure alignment, responsiveness, and execution excellence.

Qualifications & Experience

  • Bachelor’s degree in business, Marketing, or a related field or equivalent experience.

  • 7+ years of sales experience, including experience leading, coaching, and developing high-performing teams.

  • Proven track record of achieving sales targets, driving business growth, and delivering measurable results.

  • Strong leadership, communication, relationship-building, and strategic planning skills, with the ability to influence customers and stakeholders at all levels.

  • Experience using CRM platforms such as Salesforce, HubSpot, or similar tools, combined with strong analytical and decision-making capabilities.

  • Knowledge of Canadian market dynamics; experience in plumbing, construction products, building materials, manufacturing, or a related industry is considered an asset.

  • Proficient in word, excel and power point.

Travel: Up to 50%

Canplas is committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability. Accommodation requests are available to candidates taking part in all aspects of the selection process for Canplas jobs.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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