Social Media & Digital Marketing Manager

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth.  If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Reporting to the Head of Portfolio and Brand Strategy, the Social Media & Digital Marketing Manager is responsible for developing and executing integrated digital marketing strategies that strengthen brand awareness, drive consumer and budtender engagement, and support business growth.

This role manages all social media channels, digital campaigns, content strategy, influencer partnerships, website performance, email marketing, and paid media initiatives while ensuring alignment with brand objectives and regulatory requirements.

The ideal candidate is a creative storyteller, data-driven marketer, and strategic thinker with a strong understanding of digital platforms, consumer behavior, content trends, and marketing analytics.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute comprehensive social media strategies across platforms including Instagram, Facebook, TikTok, YouTube, X, and emerging channels.

• Create and manage content calendars that align with business priorities, product launches, seasonal campaigns, and brand initiatives.

• Monitor social media trends, platform updates, and competitor activity to identify opportunities for growth and engagement.

• Manage community engagement, responding to comments, messages, and inquiries in a timely, on-brand, and professional manner.

• Build and maintain relationships with influencers, brand ambassadors, creators, and strategic partners.

Content Marketing

• Lead the development of engaging content including videos, graphics, photography, blog articles, email campaigns, and digital advertising assets.

• Collaborate with internal teams and external agencies to produce consistent, high-quality content.

• Ensure all content reflects brand standards, tone of voice, and compliance requirements.

• Optimize content for audience engagement and reach.

Digital Marketing & Campaign Management

• Plan, execute, and optimize digital marketing campaigns across paid, owned, and earned channels.

• Manage paid media initiatives, including social advertising, display advertising, search marketing, and retargeting campaigns.

• Oversee email marketing programs, customer journeys, and audience segmentation strategies.

• Support website content updates, SEO initiatives, and landing page optimization.

Analytics & Performance Reporting

• Monitor campaign performance using analytics platforms and marketing dashboards.

• Track key performance indicators including reach, engagement and traffic

• Provide regular performance reports, insights, and recommendations to leadership.

• Utilize data to continuously improve content strategy, media investments, and consumer engagement.

Brand Building & Innovation

• Identify emerging digital marketing trends, technologies, and best practices.

• Recommend new opportunities to increase brand visibility and customer acquisition.

• Support product launches, promotional campaigns, events, and sponsorship activations.

• Ensure all marketing activities support overall business objectives and brand growth.

Qualifications

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.

Experience

• 5+ years of experience in social media management, digital marketing, or integrated marketing.

• Experience managing multi-channel marketing campaigns.

• Proven success growing social media audiences and increasing engagement.

• Experience with paid digital advertising and marketing automation platforms.

• Experience working in a regulated industry is considered an asset.

Technical Skills

• Proficiency with social media management tools (Sprout Social, Hootsuite, Later, etc.).

• Understanding of SEO, SEM, content marketing, and website optimization.

• Experience with Canva, Adobe Creative Suite, or equivalent creative tools.

Core Competencies

• Strategic Thinking

• Creativity and Storytelling

• Project Management

• Data Analysis and Reporting

• Strong Written and Verbal Communication

• Stakeholder Management

• Content Creation and Content Planning

• Collaboration and Teamwork

• Adaptability and Innovation

• Results Orientation

Other Details

This is a full-time, remote-first position based out of Ontario.

Salary range - $80,000 - $105,000

Benefits – extended health and dental coverage, paid vacation, and participation in our employer-supported retirement savings program

#LI-Remote

We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.

Recruitment Process: All applications for this role are reviewed manually; no AI-based screening or ranking tools are used.

This post is for an existing vacancy.