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DIRECTV for Business: Business Marketing Intern

Role overview

Qualifications

  • Marketing research and analysis skills
  • Experience in virtual, cross-functional collaboration
  • Strong Salesforce, Excel, Word and PPT skills
  • Self-motivated and able to hold oneself accountable to tasks

Responsibilities

  • Research key vertical segments and update segmentation summaries
  • Collaborate with acquisition and event teams on event planning
  • Research and identify opportunities to grow locations and services
  • Data management: lead tracking and management, Salesforce.com reporting

Key facts

Hard skills

Other skills

  • Communication
  • Collaboration
  • Self-Motivation

About the company

DIRECTV logo

DIRECTV

Broadcast Media (TV & Radio)

At DIRECTV, we believe TV is meant to be enjoyed. Everything we do is focused on delivering an entertainment experience above and beyond expectations and industry standards and advocating for excellence on behalf of our customers. A shared passion for the joy of television defines our mission to offer the content, service, and reliability that allows our customers to connect, unwind, and indulge their inner superfan by watching what they love on any screen, anywhere.    We never stop innovating and continue to embrace emerging technologies. We’re constantly evolving our products, including best-in-class content and personalized services to provide our customers with industry-leading video offerings.    Learn more about our offerings at DIRECTV.COM and follow us on Twitter (@DIRECTV), Instagram (@DIRECTV), Facebook (@DIRECTV) and LinkedIn.

Company details

Company typeXLarge
IndustryBroadcast Media (TV & Radio)
Company size10001

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Job description

At DIRECTV, we’re redefining the future of entertainment. From satellite to streaming, we deliver innovative video experiences that connect people to the content they love—anytime, anywhere. Join a team that’s shaping the next generation of media and entertainment.

Dive into Business Marketing as a Summer Intern!

The work our team does impacts DIRECTV FOR BUSINESS® organization directly by engaging with our largest enterprise customers across all verticals to drive new business from existing brands and develop new customer engagements. You’ll get the chance to work on projects that help drive the future of DIRECTV FOR BUSINESS, putting your education and skills to the test and see real world effects.

Depending on your interests and background, you’ll be placed in one of the following focus areas:

1. Market Research and Communication

  • Research key vertical segments and update segmentation summaries- Restaurant, Grocery, Retail, CStore, Financial, Transportation/Logistics, etc.
  • Research prioritized targets utilizing existing tools- DTV360 (Salesforce), Technomic Ignite, other web resources
  • Identify trends and potential decision factors
  • Competitive research- TV, streaming, music, retail media networks
  • CRM hygiene and data enrichment (Salesforce)

2. Event Marketing

  • Collaborate with acquisition and event teams on event planning, including pre- and post-event communications to target customers
  • Pre-event attendee research: company profile, recent developments, potential opportunities
  • Data management: lead tracking and management, Salesforce.com reporting

3. Sales Support

  • Research and identify opportunities to grow locations and services within existing customer base

Who We’re Looking For

  • Marketing research and analysis with the ability to recognize and identify key metrics
  • Marketing communication with the ability to develop impactful written customer communications
  • Experience in virtual, cross-functional collaboration
  • Comfortable and experienced speaking with and presenting to current and prospective customers
  • Well-organized and able to prioritize
  • Skillful in written and verbal communication
  • Self-motivated and able to hold oneself accountable to tasks in a virtual environment
  • Strong Salesforce, Excel, Word and PPT skills

Program Details

  • Duration: 10-week remote internship (This is a virtual position that can be located anywhere in the United States.)
  • Program Dates: 6/7/27– 8/13/27 or 6/14/27 – 8/20/27
  • Eligibility: Must have full U.S. work authorization now and in the future
  • This position can earn $20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour)

Ready to explore the possibilities? Join us at DIRECTV and make your mark!

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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