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Performance Marketing Specialist (Ad Ops)

Role overview

Qualifications

  • 2 or more years of hands-on Facebook Ads experience including building and optimizing campaigns
  • 1 to 2 or more years of experience with Google Ads specifically keyword search
  • 1 or more years of Shopify experience
  • Proven experience with TikTok Ads and Snapchat Ads

Responsibilities

  • Build and set up ads across Meta (primarily Facebook and Instagram), TikTok, and Snapchat following client-provided parameters and naming conventions
  • QA creative, copy, and landing pages submitted by clients before building out campaigns
  • Monitor campaign analytics and make adjustments according to client direction and optimization parameters
  • Create monthly creative performance reports using Atria to build Google Slides decks

Key facts

  • Remote from: Africa
  • Full time
  • Mid-level (2-5 years)
  • Performance Marketing Manager
  • English

Hard skills

Other skills

  • Detail Oriented
  • Organizational Skills

About the company

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Hire Overseas

Staffing & Recruiting

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Company details

IndustryStaffing & Recruiting
Company size2 - 10

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Job description

We're looking for a Performance Marketing Specialist to handle the day-to-day execution of paid social ad operations for a data-first growth marketing agency managing paid media across a focused roster of e-commerce and DTC brands. You will own ad operations across Meta and TikTok, with additional support across Snapchat, keeping campaigns built, QA'd, and running correctly at all times.

This is not a budget management or creative role. You will not be writing copy or designing assets, and you will not be making strategic media buying decisions. Your job is to build ads correctly, QA everything thoroughly, keep campaigns organized, and ensure nothing goes live with errors. If you are detail-oriented, fast, experienced across Meta and TikTok, and take pride in clean, organized campaign builds with zero errors, this role is a strong fit.

Why You'll Want to Join

  • You will be paid in USD (bi-monthly: every 15th and 30th)
  • Paid Time Off in accordance with company policy
  • Observance of Holidays per company guidelines
  • 100% remote setup so you can work wherever you're most productive
  • This role requires availability during US business hours
  • Work inside a data-first agency with a rigorous analytical culture and a focused, high-quality e-commerce client roster
  • High-ownership ad operations role with direct impact on campaign quality and delivery accuracy across multiple client accounts

What You'll Work On

Ad Building and Campaign Management

  • Build and set up ads across Meta (primarily Facebook and Instagram), TikTok, and Snapchat following client-provided parameters and naming conventions
  • QA creative, copy, and landing pages submitted by clients before building out campaigns
  • Create ad names using the internal naming builder and maintain naming convention consistency across all accounts
  • Upload preview links for client approvals and duplicate approved ads into target campaigns
  • Manage administrative and data entry touchpoints including promotional code creation and UTM setup

Optimization and Monitoring

  • Monitor campaign analytics and make adjustments according to client direction and optimization parameters
  • Conduct basic QA on live campaigns to flag issues early
  • Track keyword positions and conduct targeted keyword research for Google search campaigns
  • Support templated reporting and dashboarding using client-provided templates

Reporting

  • Create monthly creative performance reports using Atria to build Google Slides decks
  • Support ad hoc digital marketing tasks as directed with training provided by the client as needed

What You Bring

  • 2 or more years of hands-on Facebook Ads experience including building and optimizing campaigns
  • 1 to 2 or more years of experience with Google Ads specifically keyword search
  • 1 or more years of Shopify experience
  • Proven experience with TikTok Ads and Snapchat Ads
  • Basic experience with Google Analytics or a similar analytics tool
  • Familiarity with DTC and e-commerce brands and how paid media supports their growth
  • Experience managing campaigns across multiple clients simultaneously
  • Proficient in Google Suite including Sheets, Slides, and Docs
  • Detail-oriented with strong organizational skills and a zero-error standard on ad builds and QA

Nice to Have

  • Google or Meta certifications
  • Experience with Google Data Studio or a similar data visualization platform
  • Familiarity with Motion or a similar creative and media buyer communications platform
  • Experience with Atria or similar creative analytics tools

How to Apply

Please include:

  1. Your updated resume
  2. A short Loom video (1 to 2 minutes) introducing yourself, describing your paid social experience across Meta and TikTok, and walking through how you approach building and QA-ing a new campaign from scratch

Only candidates who submit a Loom video will be moved to the next step of the hiring process.

If you are detail-oriented, experienced across Meta and TikTok, and take pride in clean campaign builds with zero errors, this role gives you the operational ownership and the direct client impact to do your best work.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

  1. Initial Application - Submit your application and complete our prequalifying questions
  2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
  3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
  4. Recruitment Interview - Initial screening with our talent team
  5. Executive Interview - Meet with senior leadership to discuss role alignment
  6. Client Interview - Final interview with the client team you'd be supporting
  7. Background & Reference Check - Professional reference verification
  8. Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations.

We'll keep you informed throughout the process and provide feedback at each step.

Apply once. Then go straight to the hiring manager.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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