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VP, Lead to Cash

Role overview

Qualifications

  • Enterprise platform leader with product mindset
  • Strong financial and operational acumen
  • Experience in modernizing complex business environments
  • Track record of implementing scalable systems and cross-functional alignment

Responsibilities

  • Own the Lead-to-Cash and enterprise systems application roadmap
  • Oversee and optimize the end-to-end Lead-to-Cash process
  • Ensure system capabilities support evolving business requirements
  • Act as liaison between stakeholders, technical teams, and vendors

Key facts

  • Remote from: United States
  • Full time
  • Senior (5-10 years)
  • English

Hard skills

Other skills

  • Financial Acumen
  • Technical Acumen
  • Governance
  • Communication

About the company

Dynata logo

Dynata

Market Research

Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 67 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from insights to activation, measurement, and optimization. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com

Company details

Company typeLarge
IndustryMarket Research
Company size5001 - 10000

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Job description

The ideal candidate is an enterprise platform leader who understands how technology, data, process, and business operations intersect to drive growth. They bring a product mindset, strong financial and operational acumen, and a track record of modernizing complex business environments through scalable systems, automation, governance, and cross-functional alignment. They can translate strategic priorities into platform capabilities while balancing business value, risk, adoption, controls, and long-term scalability

Enterprise Systems Strategy & Platform Ownership 

  • Own the Lead-to-Cash and enterprise systems application roadmap, ensuring alignment with business objectives, digital transformation priorities, and long-term scalability.

  • Serve as the primary decision-maker for system capabilities, roadmap prioritization, governance standards, and future-state architecture direction.

  •  Prioritize enhancements, integrations, workflow automation, and process improvements based on business value, operational impact, risk, and strategic importance.

  • Maintain a multi-year capability roadmap, define and maintain system governance, standards, policies, and operating procedures.

  • Lead-to-Cash Business Process Management

  • Oversee and optimize the end-to-end Lead-to-Cash process, including lead and opportunity management, CPQ, contract lifecycle management, order management, professional services automation, billing and invoicing, revenue recognition, collections, and customer account management.

  • Ensure process consistency, scalability, and compliance across business functions.

  •  Identify process bottlenecks and drive continuous improvement initiatives that improve speed, accuracy, control, and customer experience.


ERP Data & Enterprise Operating Model

  • Oversee ERP functionality supporting finance, procurement, inventory, professional service automation, operational processes, data entry, and reporting.

  • Ensure system capabilities, configurations, and data flows support evolving business requirements and a scalable enterprise operating model.

  • Partner with Finance, Sales, Operations, IT leaders to optimize workflows, controls, and reporting capabilities, integrations, and data quality.

  • Maintain strong data integrity, system controls, compliance readiness, business continuity practices across the enterprise system ecosystem.


Transformation, Automation & Future Capabilities

  • Define the future-state Lead-to-Cash operating model, including opportunities to apply AI, workflow automation, predictive analytics, and intelligent process design.

  •  Identify and prioritize automation opportunities that reduce manual effort, improve decision velocity, increase scalability, and strengthen revenue operations.

  • Partner with business and technology leaders to evaluate emerging capabilities and translate them into practical, governed, value-based investments.

  • Ensure modernization efforts improve business speed, data quality, customer experience, operational resilience, and measurable enterprise value


Stakeholder Engagement & Delivery Oversight
Act as the liaison between executive stakeholders, business process owners, technical teams,  vendors, and implementation partners. 
Facilitate cross-functional alignment on priorities, decision rights, requirements, risks, tradeoffs, and system changes.
Lead governance forums and steering committee discussions focused on roadmap decisions, value realization, operational risk, and enterprise readiness.
 Communicate system performance, roadmap progress, investment needs, project status, risks, and recommendations to senior leadership.
Provide delivery oversight for major initiatives, upgrades, integrations, and automation while ensuring project execution remains clearly owned by delivery teams, vendors, product owners.


Governance, Reporting, Risk & Controls

  • Establish data governance standards across Lead-to-Cash platforms.

  • Ensure accurate operational and financial reporting is available to support decision-making.

  • Develop KPIs and dashboards to monitor business performance and process effectiveness.

  •  Ensure systems meet security, compliance, segregation of duties, audit, business continuity, and disaster recovery requirements.

  •  Support internal and external audits and regulatory reporting requirements.

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.

At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process. 

Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.

The base salary range for this position in is $170K-$220K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.  

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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