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Growth Product Manager

Role overview

Qualifications

  • 5+ years of growth product management, product marketing, or similarly relevant experience
  • A track record of improving acquisition, activation, engagement, retention, or conversion
  • Strong product and UX judgment, with the ability to turn ambiguous problems into intuitive experiences
  • Highly analytical and comfortable working with funnel metrics, cohorts, experiments, and behavioral data

Responsibilities

  • Optimize our SEO/AEO by leveraging our proprietary data and the latest technologies and tactics
  • Own and improve the growth funnel from acquisition through trial activation, engagement, conversion, and re-engagement
  • Define and measure clear goals and success metrics for each stage of the customer journey
  • Communicate insights, priorities, results, and tradeoffs clearly across the company

Key facts

  • Remote from: New York (USA)
  • Full time
  • Senior (5-10 years)
  • Growth Product Manager
  • English

Hard skills

Other skills

  • Collaboration
  • Communication
  • Problem Solving
  • Analytical Thinking

About the company

YipitData logo

YipitData

Market Research

YipitData is the market-leading data and analytics firm. We analyze billions of data points every day to provide accurate, detailed insights across industries, including consumer brands, technology, software, and healthcare. Our insights team uses proprietary technology to identify, license, clean, and analyze the data that many of the world’s largest investment funds and corporations depend on. We raised $475M from The Carlyle Group at a valuation over $1B, further accelerating our growth and market impact. We have been recognized multiple times as one of Inc’s Best Workplaces. As a fast-growing company backed by The Carlyle Group and Norwest Venture Partners, YipitData is driven by a people-first culture rooted in mastery, ownership, and transparency.  With offices in New York, Austin, Miami, Denver, Mountain View, Seattle, Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore, we continue to expand our reach and impact across global markets. YipitData is hiring. Come join the future of data-driven market research: yipitdata.com/careers

Company details

Company typeSME
IndustryMarket Research
Company size501 - 1000

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Job description

About Us:

YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments.

Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customers—ranging from the world’s top investment funds to Fortune 500 companies—depend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence.

We operate globally with offices in the US, APAC, and India. Our award-winning, people-centric culture—recognized by Inc. as a Best Workplace for three consecutive years—emphasizes transparency, ownership, and continuous mastery.

What It’s Like to Work at YipitData:

YipitData isn’t a place for coasting—it’s a launchpad for ambitious, impact-driven professionals. From day one, you’ll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers.

Why Top Talent Chooses YipitData:

  • Ownership That Matters: You’ll lead high-impact projects with real business outcomes
  • Rapid Growth: We compress years of learning into months
  • Merit Over Titles: Trust and responsibility are earned through execution, not tenure
  • Velocity with Purpose: We move fast, support each other, and aim high—always with purpose and intention

If your ambition is matched by your work ethic—and you're hungry for a place where growth, impact, and ownership are the norm—YipitData might be the opportunity you’ve been waiting for.

Growth Product Manager

About This Role

We’re hiring a Growth Product Manager to build a product-led growth motion for YipitAgent, our company's latest flagship product.

You’ll own the customer journey from first impression through paid conversion: how prospects discover YipitAgent, understand its value, start a trial, become deeply engaged, and convert into paying customers. Your work may span our SEO/AEO strategy, trial UX, in-product engagement, lifecycle communications, and pricing/packaging. You’ll collaborate closely with core product, design, engineering, data, marketing, and customer-facing teams. 

What Success Looks Like

  • Organic inbounds become our primary channel for new customer acquisition.
  • More visitors start trials and reach meaningful value quickly.
  • Trialists engage deeply and consistently throughout their trials.
  • More trialists convert into paying customers.
  • Measurable increases in active users per account 

Key Responsibilities

  • Optimize our SEO/AEO by leveraging our proprietary data and the latest technologies & tactics
  • Own and improve the growth funnel from acquisition through trial activation, engagement, conversion, and re-engagement.
  • Define and measure clear goals and success metrics for each stage of the customer journey.
  • Discover ‘aha’ moments through interviews, behavioral data, funnel analysis, and experimentation and incorporate those moments into the UX appropriately.
  • Design and optimize trial onboarding, in-product education, activation moments, and upgrade experiences.
  • Develop engagement and re-engagement tactics, including proactive and personalized lifecycle touchpoints.
  • Incorporate growth tactics into the core product experience so engagement reinforces itself and spreads to other users
  • Explore and test pricing, packaging, and trial structures that improve conversion while preserving customer trust.
  • Partner with designers and engineers to prototype, launch, measure, and iterate on new experiences.
  • Build a disciplined experimentation practice that balances rapid learning with a coherent customer experience.
  • Communicate insights, priorities, results, and tradeoffs clearly across the company.

Qualifications & Skills

  • 5+ years of growth product management, product marketing, or similarly relevant experience.
  • A track record of improving acquisition, activation, engagement, retention, or conversion.
  • Strong product and UX judgment, with the ability to turn ambiguous problems into intuitive experiences.
  • Highly analytical and comfortable working with funnel metrics, cohorts, experiments, and behavioral data.
  • Strong customer discovery skills and the ability to combine qualitative insight with quantitative evidence.
  • Experience with product-led growth, self-serve trials, or B2B SaaS products.
  • Familiarity with SEO/AEO, lifecycle communications, and pricing or packaging experimentation.
  • Comfortable moving between strategy and execution—from defining the growth model to reviewing a trial screen or drafting an email.
  • Excellent collaborator and communicator across design, engineering, data, marketing, sales, and customer-facing teams.

This is a remote-friendly opportunity that can sit in NYC (where our headquarters is located), one of our office hubs, or anywhere else in the US. However, depending upon where the remote work is performed, income could be subject to New York State tax withholding. 

Our compensation package includes comprehensive benefits, perks, and a competitive salary: 

  • We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
  • Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. See more on our high-impact, high-opportunity work environment above!

Base Salary + Performance-Based Bonus: The annual base salary range for this position is anticipated to be $170,000, with eligibility for an annual performance-based bonus of up to 10%. Final compensation may be determined by a number of factors, including, but not limited to, the applicant’s experience, knowledge, skills, abilities, and internal team benchmarks.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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