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Product Marketing & Marketing Intern

Role overview

Qualifications

  • Majors: Marketing, Management, Business Intelligence/Analytics, Business Administration, Digital Marketing, Advertising, Journalism, Public Relations, Media Management, or related fields.
  • Proficiency in Microsoft Office Suite
  • Strong written and verbal communication skills
  • Well-organized with the ability to prioritize tasks

Responsibilities

  • Supporting the development and execution of marketing strategies
  • Contributing to product roadmap planning and business case creation
  • Analyzing viewership trends and recommending promotional strategies
  • Building models to evaluate content value vs. acquisition cost

Key facts

Hard skills

Other skills

  • Microsoft Office
  • Communication
  • Organizational Skills
  • Self-Motivation
  • Willingness To Learn

About the company

DIRECTV logo

DIRECTV

Broadcast Media (TV & Radio)

At DIRECTV, we believe TV is meant to be enjoyed. Everything we do is focused on delivering an entertainment experience above and beyond expectations and industry standards and advocating for excellence on behalf of our customers. A shared passion for the joy of television defines our mission to offer the content, service, and reliability that allows our customers to connect, unwind, and indulge their inner superfan by watching what they love on any screen, anywhere.    We never stop innovating and continue to embrace emerging technologies. We’re constantly evolving our products, including best-in-class content and personalized services to provide our customers with industry-leading video offerings.    Learn more about our offerings at DIRECTV.COM and follow us on Twitter (@DIRECTV), Instagram (@DIRECTV), Facebook (@DIRECTV) and LinkedIn.

Company details

Company typeXLarge
IndustryBroadcast Media (TV & Radio)
Company size10001

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Job description

Please provide the following information:

At DIRECTV, we're transforming the entertainment experience through innovative products, cutting-edge technology, and customer-first solutions. Our teams are shaping the future of how millions of customers discover, access, and enjoy content anytime, anywhere.

Dive into Product Management and Marketing as a Summer Intern!

As a Marketing Intern, you'll gain hands-on experience working alongside leaders across Product Marketing, Brand Strategy, Marketing Communications, Digital Marketing, and Business Planning. You'll contribute to real business initiatives, collaborate with cross-functional teams, and develop skills that directly impact DIRECTV's marketing strategy and customer experience.

In this role, you may work on:

  • Supporting the development and execution of marketing strategies
  • Contributing to product roadmap planning and business case creation
  • Analyzing viewership trends and recommending promotional strategies
  • Building models to evaluate content value vs. acquisition cost
  • Conducting product validation and user experience testing
  • Assisting with internal culture initiatives and team-building events
  • Collaborating on marketing campaign strategy and execution

Who We’re Looking For:

  • Majors: Marketing, Management, Business Intelligence/Analytics, Business Administration, Digital Marketing, Advertising, Journalism, Public Relations, Media Management, or related fields.
  • Proficiency in Microsoft Office Suite
  • Strong written and verbal communication skills
  • Well-organized with the ability to prioritize tasks
  • Self-motivated and accountable, with a willingness to learn
  • Passion for marketing, media, and digital innovation

Program Details

  • Duration: 10-week remote internship (This is a remote position that can be located anywhere in the United States.)
  • Program Dates:  Track 1 (6/7/27 – 8/13/27) or Track 2 (6/14/27 – 8/20/27)
  • Eligibility: Must have full U.S. work authorization now and in the future
  • This position can earn $$20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour)

Ready to explore the possibilities? Join DIRECTV and help shape the future of entertainment while gaining meaningful, real-world marketing experience.

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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