Social Media Analyst (Contract)

About Arlo:

At Arlo, we're passionate about creating innovative and reliable solutions that help people protect what matters most to them. Our team is dedicated to delivering products that exceed our customers' expectations, while always pushing the boundaries of what's possible in the world of protection technology. We believe that everyone deserves to feel safe and secure, whether they're at home or away, and we're committed to providing our customers with the peace of mind they need to live their lives without worry. Arlo’s deep expertise in AI- and CV-powered analytics, cloud services, user experience, product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day.

We are seeking a data-driven and strategic Social Media Analyst to join our Customer Care team. This role will be pivotal in mining and analyzing social media and review data across multiple platforms to uncover product/app/brand sentiment, help quantify the cost of these contacts, and model the impact of issue trends on sales and subscription retention. The ideal candidate will bring a blend of analytical rigor, business acumen, and storytelling ability to influence cross-functional investments that improve customer satisfaction and brand reputation.  
 
This role is a 1-year fixed term contract. 

Key Responsibilities 

Social Media and Review Mining & Sentiment Analysis 

• Aggregate and analyze social media and review data from multiple sources 

• Identify recurring themes, sentiment trends, and root causes of negative sentiment drivers 
   
  

Cost of Poor Experience Modeling 

• Quantify the financial impact of negative social media comments and reviews, including lost sales, returns, and customer churn. 

• Collaborate with Finance and Product teams to estimate cost of remediation and potential ROI of improvement initiatives. 
   
  

Strategic Forecasting 

• Model the impact on POS performance and subscription renewal based on brand perception and app/retail review ratings 

• Identify, document and present project ideas to improve customer experience on these channels 

Investment Planning 

• Recommend targeted investments (e.g., product fixes, packaging changes, service enhancements) to drive positive comments/reviews. 

• Partner with Product, Marketing, and Customer Care to prioritize initiatives based on impact and feasibility. 
   

Customer Engagement Support 

• Serve as overflow support for the social media response team, responding directly to customers on social channels — building first-hand understanding of Arlo customers, their needs, and their sentiment. 

• Incorporate feedback and performance learnings into future social media engagements, continuously refining tone, timing, and approach so that future engagements improve. 

Reporting & Communication 

• Create and present a social media dashboard to communicate insights and recommendations to stakeholders and leadership. 

• Build additional dashboards and executive-level presentations to communicate insights and recommendations. 

• Track progress of initiatives and their effect on sentiment, review scores and customer satisfaction metrics – not just activity, but results. 
   

Qualifications 

• Bachelor's degree in Marketing, Data Science, Economics, or related field 

• 3+ years of experience in social media management, customer experience, and product insights. 

• Proficiency in data visualization tools (e.g., Tableau, Power BI). 

• Strong knowledge of enterprise social media platforms such as Sprout Social, Sprinklr, and Brandwatch. 

• Strong understanding of eCommerce, retail, and customer feedback ecosystems. 

• Strong project management skills: planning, prioritization, status reporting, and on-time delivery 

• Strong writing skills and excellent communication skills, with the ability to build clear, compelling narratives and storytelling that influences cross-functional stakeholders. 

• Experience working with vendors or third-party partners to drive performance outcomes 
   

Preferred Skills 

• Experience with NLP techniques for sentiment and text analysis. 

• Familiarity with review platforms and scraping tools. 

• Background in financial modeling or ROI analysis. 
   

The pay range for this position reflects the minimum and maximum target for new hire salaries at commencement of employment and is expected to be between $75,000– $110,000/year. However, base pay offered may vary depending on multiple factors, including location, role, job-related knowledge, skills, relevant education, and experience.  The total compensation package for this position may also include other elements, including bonus, equity, and a full range of benefits. Details of all benefits will be provided if an employee receives an offer of employment. 

We’re committed to inclusivity and selecting the strongest candidate—no matter their background. Even if you don’t meet every listed qualification, we encourage you to apply. We’re happy to support growth in areas essential to the role. Interested in learning more about our workplace? Visit and follow our LinkedIn, and Glassdoor pages to read employee insights and get updates of what it’s like to be part of Arlo.

Arlo is proud to be an Equal Opportunity Employer. We value inclusion and are committed to inclusive, and harassment-free workplace. We prohibit discrimination and harassment based on all legally protected statuses in all hiring and employment.

We provide reasonable accommodations to applicants and employees with disabilities, who are pregnant or have a related medical condition, or who have sincerely held religious beliefs, observances, and practices. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, the Company will consider for employment qualified applicants with arrest and conviction records.