Email Marketing Specialist (Remote, Anywhere in Pakistan, USD Salary)

Requirements:

• 2–4 years of hands-on experience managing email and SMS marketing for DTC or e-commerce businesses, with strong proficiency in Klaviyo.
• Proven experience building and managing lifecycle flows, including welcome, abandoned checkout, browse abandonment, post-purchase, winback, and replenishment flows.
• Strong understanding of segmentation and deliverability fundamentals, including sender reputation, inbox placement, list hygiene, suppressions, and sunset logic.
• Ability to brief designers and copywriters effectively and QA email and SMS creative before deployment.
• Strong ability to analyze performance data, including revenue, open rates, click rates, conversion rates, and flow-level metrics, and use insights to improve performance.
• Working knowledge of e-commerce platforms and analytics tools such as Shopify, Google Analytics, and Segmetrics.
• Familiarity with email, push, and SMS platforms such as Klaviyo, PushOwl, Omnisend, Conversio, or GHL.
• Proficiency with AI tools such as ChatGPT and Claude to support research, content development, analysis, and workflow efficiency.
• Working knowledge of Asana and Slack for project management and team communication.
• Strong understanding of email and SMS marketing compliance, including CAN-SPAM and TCPA requirements.
• Hands-on experience with dedicated SMS platforms such as Postscript or Attentive.
• Experience working with regulated or high-scrutiny industries, such as CBD/THC, supplements, or telehealth, and an understanding of their email and SMS compliance requirements.
• Strong understanding of Shopify and e-commerce economics, including AOV, LTV, and repeat purchase rate.
• Basic HTML skills for email development.
• Experience using Figma or Canva for email and creative asset edits.

Responsibilities:

• Own and maintain core Klaviyo lifecycle flows across client accounts, including welcome, abandoned checkout, browse abandonment, post-purchase, winback, and replenishment flows.
• Manage the campaign calendar by planning, building, QAing, and scheduling email and SMS campaigns based on each client's promotional calendar.
• Own segmentation and deliverability by managing segments, suppressions, and sunset logic while protecting sender reputation and inbox placement.
• Direct the creative process by briefing designers and copywriters for each campaign and QAing final assets for brand consistency and compliance.
• Analyze campaign and flow performance, tracking revenue, open rates, click rates, conversion rates, and other key metrics, and use A/B testing to continuously improve results.
• Ensure all email and SMS campaigns comply with applicable regulations, including CAN-SPAM for email and TCPA for SMS, while maintaining claim-safe messaging for regulated accounts.