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Product Marketing Manager IV (8-10)

ICONMA

Role overview

Qualifications

  • 8+ years of experience in product marketing, preferably in privacy and data ethics
  • Ability to develop and execute go-to-market strategies for complex product areas
  • Experience in managing positioning and messaging for regulated environments
  • Familiarity with global privacy regulations (GDPR, CCPA) and B2B marketing

Responsibilities

  • Drive corporate reputation initiatives and track communications outcomes
  • Develop internal and external communications plans for market research studies
  • Identify and maintain relationships with key media outlets and journalists
  • Create and adapt communications materials for diverse audiences

Key facts

  • Remote from: California (USA)
  • Full time
  • Senior (5-10 years)
  • Product Marketing Manager
  • English

Hard skills

Other skills

  • Physical Flexibility
  • Communication
  • Teamwork
  • Time Management
  • Problem Solving

About the company

ICONMA logo

ICONMA

Management Consulting

We provide Professional Staffing Services & Project-Based Solutions for a broad range of Fortune 500 organizations. ICONMA is a certified Woman-Owned staffing company and was founded in 2000. ICONMA’s corporate headquarters is in Troy, Michigan, and has 15+ locations worldwide. What makes ICONMA stand out in a fiercely competitive industry? *We provide integrated, full lifecycle services across a broad range of business and technical platforms. *No single company can duplicate our full range of staffing and permanent recruiting services nationwide. *Proven track record of attracting and retaining exceedingly skilled professional workers in a highly competitive market. SERVICES OFFERED Staff Augmentation (Contract, Contract to Hire, Direct Hire, Single Source) Data Analysis Project-Based Services & Solutions Hire Train Deploy Service Model Offshore Staff Augmentation Payroll Services AREAS OF EXPERTISE - Information Technology - Engineering - Business Professional - Accounting/Finance - Admin/Clerical/Call Center - Healthcare/Clinical/Scientific - Marketing/Creative mail linkedin@iconma.com Phone (888) 451-2519 Website http://www.iconma.com

Company details

Company typeLarge
IndustryManagement Consulting
Company size1001 - 5000

Links

Website LinkedIn See all jobs

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Job description

Our client, a Internet Content & Information company, is looking for a Product Marketing Manager IV (8-10) for their Remote location.
 
Responsibilities:
  • The Product Marketing Communications role is responsible for driving corporate reputation initiatives, managing corporate contributions and tracking the outcomes and impact of the communications team. They should be curious and enjoy taking on new projects and collaborating with the rest of the team. A strong storyteller, they find appealing ways to get our message across to both internal and external audiences. Through a consistent and thorough analysis of our KPIs, they are able to reflect the outcomes and most importantly, the impact of our job to the entire organization.
  • Develop internal and external communications plans for various market research studies around electronic payments in the region.
  • Identify, evaluate and recommend speaking opportunities for executives. Develop and adapt briefing materials for spokespeople. Leverage participation in third-party events with internal audiences.
  • Identify key pan-regional media outlets. Develop and maintain ongoing relationships with these outlets, by pitching stories and nurturing the relationship with key journalists.
  • Support ongoing initiatives to develop internal spokespeople (ie, media training, blogging courses, social media training). Propose, develop and deploy new initiatives to further develop the communications capabilities of spokespeople.
  • Develop and adapt communications materials for internal and external audiences, with digital appeal, based on research studies, issues briefs, statistics, fact sheets, among others.
  • Work closely with digital marketing team (if relevant) to leverage materials in diverse internal and external platforms.
  • Establish, develop and update metrics for the communications function.
  • Propose, develop and update regular reports or dashboards to showcase results to leadership.
 
Requirements:
  • 8+ years of experience in product marketing, with a preferred background focused on privacy, responsibility, data ethics, or trust & safety domains.
  • Demonstrated ability to develop and execute go-to-market strategies for complex, policy-driven product areas with moderate ambiguity Experience translating technical privacy/responsibility concepts into clear, compelling narratives for diverse audiences (advertisers, developers, regulators, consumers) Proven track record of driving cross-functional marketing initiatives independently with minimal oversight, partnering with Product, Policy, Legal, Comms, and Engineering teams Strong strategic thinking with the ability to set near-term marketing direction through frameworks and roadmaps that coordinate multiple workstreams Experience managing positioning and messaging for products operating in highly regulated or sensitive environments (e.g., data practices, ad transparency, consent flows, responsible AI) Ability to synthesize competitive intelligence, regulatory landscape changes, and market insights to influence product direction and marketing strategy Excellent stakeholder management skills with a demonstrated ability to build consensus and resolve dependencies across broad sets of related teams Experience developing and delivering executive-level presentations and strategic recommendations
  • Experience in ads/digital marketing ecosystem with understanding of signal loss, measurement, and privacy-enhancing technologies Familiarity with global privacy regulations (GDPR, CCPA, Digital Services Act, etc.) and their implications for product marketing Experience marketing to B2B audiences (advertisers, partners) around data use, transparency, and responsible practices Track record of proactively engaging partner functions and initiating collaboration between teams with adjacent or overlapping mandates Experience in crisis communications or reputation management related to privacy/trust issues Ability to leverage AI tools to drive marketing efficiency and amplify output
  • Meeting deadlines, executing tasks with accuracy, etc.
  • Proven ability to develop and execute go-to-market strategies for complex, policy-driven product areas.
  • Experience translating technical privacy/responsibility concepts into clear, compelling narratives for diverse audiences.
  • Track record of driving cross-functional marketing initiatives independently (Product, Policy, Legal, Comms, Engineering).
  • Strong strategic thinking and ability to set near-term marketing direction via frameworks and roadmaps.
  • Experience managing positioning and messaging for products in highly regulated or sensitive environments.
  • Ability to synthesize competitive intelligence, regulatory changes, and market insights to influence strategy.
  • Excellent stakeholder management skills with the ability to build consensus and resolve dependencies.
  • Experience developing and delivering executive-level presentations and strategic recommendations.
  • Experience in the ads/digital marketing ecosystem, including signal loss, measurement, and privacy-enhancing technologies.
  • Familiarity with global privacy regulations (e.g., GDPR, CCPA, Digital Services Act).
  • Experience marketing to B2B audiences (advertisers, partners) regarding data transparency and responsible practices.
  • Track record of proactively engaging partner functions and initiating cross-team collaboration.
  • Experience in crisis communications or reputation management related to privacy/trust issues.
  • Ability to leverage AI tools to drive marketing efficiency and amplify output.
  • BA/BS degree needed
  • Possesses language skills relvant to the role.
  • Excellent writing / storytelling skills in relevant languages.
  • Positive attitude.
  • Social media savvy.
  • Flexibility to perform diverse tasks outside scope of work when projects or business goals require it.
  • High level of knowledge in all communications functions, in particular reputation management, corporate social responsibility, content development and communications metrics.
  • Experience in messaging and content development.
  • General knowledge of financial services industry or related global industry.
  • Bachelors Degree in communications, journalism, marketing or related field.
  • Experience in social media & multimedia content creation.
 
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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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