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Chief Marketing Officer

Role overview

Qualifications

  • Strong track record scaling consumer technology, fintech or internet products
  • Strong understanding and track record of building brands and winning campaigns
  • Direct ownership of significant acquisition budgets and measurable customer or revenue growth
  • Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation

Responsibilities

  • Own customer acquisition, activation, retention and marketing efficiency across group products
  • Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns
  • Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels
  • Work directly with product teams on onboarding, conversion, engagement and growth loops

Key facts

Hard skills

Other skills

  • Leadership
  • Team Building

About the company

Bjak logo

Bjak

Insurance

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them. Using technology, our team's core strengths are in problem solving and navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service. Our investments in technology such as Custom API, blockchain, trading systems and data science is to enable easy access to financial services, that were previously inaccessible or difficult to understand. If you enjoy building cutting edge platforms and ecosystems to give equal access to financial services for the masses - Speak to us.

Company details

Company typeScaleup
IndustryInsurance
Company size51 - 200

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Job description

About ActAI

There are over 5 billion users using basic applications today such email, notes, tasks, calendar and they're not AI-native. Our mission is to build proactive applications for anyone in the world, who are not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting.

Our product focuses on achieving high reliability for long-running workflows, persistent context, and real-world task completion. We believe products will greatly reduce hallucinations.

Our objective is to organise anyone's life, allowing us all to spend time on valuable and meaningful things

 

About the Role

The CMO will own customer growth and marketing across the group's portfolio of consumer businesses. The role covers both building scalable acquisition engines and improving how our products acquire, activate and retain users.

 

What you will be doing

  • Own customer acquisition, activation, retention and marketing efficiency across group products.

  • Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.

  • Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.

  • Work directly with product teams on onboarding, conversion, engagement and growth loops.

  • Launch new products and brands and build their initial acquisition engines.

  • Build measurement and experimentation systems to understand what drives growth.

  • Recruit and develop growth and marketing leaders across businesses.

 

What you will need

  • Strong track record scaling consumer technology, fintech or internet products.

  • Strong understanding and track record of building brands and winning campaigns

  • Direct ownership of significant acquisition budgets and measurable customer or revenue growth.

  • Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.

  • Strong performance marketing capability combined with good product judgement.

  • Ability to diagnose growth problems directly from customer and performance data.

  • Hands-on operating style - comfortable reviewing campaigns, funnels, experiments and channel performance directly.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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