Calix provides an AI-native platform and managed services that enable our customers and partners to compete and win in any market. We're at the forefront of a once-in-a-generation change in the managed services industry, and Calix is making strategic investments to establish managed services as a major growth engine and future billion-dollar business. To achieve this, Calix is forming a dedicated, cross-functional Managed Business team responsible for defining not only the market strategy, but the complete customer and operational models required to scale profitably.
Calix is seeking a highly skilled and experienced Product Marketing Director, Managed Business, focused on turning strategic market opportunity into scalable growth. The Product Marketing Director, Managed Business will be responsible for a portfolio of property/enterprise network gateways, Wi-Fi, Ethernet switches, and managed services, along with their supporting software and management platforms. The product marketing director will drive top-to-bottom product and solution messaging, value propositions, product launch and software release marketing, and serve as the product-level source of truth for cross-functional go-to-market teams. You will partner tightly with product leaders to influence the roadmap; work closely with sales to drive product adoption; collaborate with customer success to develop customer enablement programs; and translate technical capabilities into clear business outcomes for managed service providers.
Core Responsibilities & Tasks:
- Own the product story for the Managed Business portfolio — hardware, software, and management platforms, including network gateway routers, managed switches, Wi-Fi appliances, and managed services. Define what each product is, the problem it solves, why it wins, and how teams position it in market.
- Collaborate to define the target market segments, ICPs, and personas, and translate personas into clear use cases, buying triggers, adoption barriers, decision criteria, and differentiated product messaging.
- Run launches end to end — readiness criteria, cross-functional checklists, milestones, messaging, and launch materials.
- Lead quarterly launch planning and execution, serving as the primary product marketing liaison to Product Line Leadership and cross-functional stakeholders.
- Bring the market into the roadmap through Concept and Validation phases, translating customer, partner, and sales feedback into clear implications for product strategy.
- Build and maintain the sales toolkit — pitch, demo script, collateral, partner enablement, FAQs, and release-specific assets.
- Drive internal enablement so customer-facing teams understand the value proposition, use cases, buyer needs, objections, and competitive positioning.
- Align stakeholders across Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation — from planning through release and field adoption.
Required Qualifications:
- 10+ years marketing technology to or through managed service providers (MSPs), VARs, systems integrators, or similar channel partner ecosystems.
- Deep knowledge of managed services business models and partner-led go-to-market motions.
- Deep product marketing experience owning positioning, messaging, launch strategy, sales enablement, use-case definition, and go-to-market execution
- Proven success in establishing credibility in a market where the company is a new entrant
- Proven ability to lead complex, cross-functional launches spanning product, sales, support, communications, partner, and demand generation teams.
- Strong grasp of the product lifecycle — market input, concept, validation, launch readiness, release communications, and feedback loops.
- Track record building sales toolkits, demo narratives, competitive messaging, collateral, and partner-facing content.
- Ability to translate technical products and market insight into compelling business value and actionable field enablement.
- Excellent executive communication, storytelling, and stakeholder management skills.
- Strong analytical skills to synthesize market, customer, sales, and competitive inputs into clear recommendations.
- Able to support periodic bursts of travel up to 20%.
Preferred Qualifications:
- Experience in the Wi-Fi market across multi-family housing, hospitality, venues, and related property-based segments.
- In-depth understanding of property/enterprise Wi-Fi, networking, managed network services, and their supporting software and management solutions.
- Experience leading product advisory inputs, launch councils, sales councils, or structured cross-functional readiness forums.
- Experience leading the organizational change required to take new products into unfamiliar markets, including aligning stakeholders, adapting go-to-market processes, defining new buyer and partner motions, and helping established teams operate successfully outside their historical market focus.
#LI-Remote
The base pay range for this position varies based on the geographic location. More information about the pay range specific to candidate location and other factors will be shared during the recruitment process. Individual pay is determined based on location of residence and multiple factors, including job-related knowledge, skills and experience.
San Francisco Bay Area:
184,000 - 294,400 USD Annual
Select US Metros and States:
160,000 - 256,000 USD Annual
Other US Locations:
144,000 - 230,400 USD Annual
As a part of the total compensation package, this role may be eligible for a bonus. For information on our benefits click here.
