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Business Development Executive - Higher Ed - East Coast/Mid Atlantic

Role overview

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Sales, or a related field
  • 5 Years of relevant experience in Sales, Account Management or related role, preferably in the education technology industry
  • Proven ability to generate leads, convert prospects, and negotiate favorable terms
  • Strong verbal and written communication skills for engaging customers and conveying product value

Responsibilities

  • Identify potential customers through effective market research and strategic planning
  • Develop lead generation and conversion strategies to expand customer base
  • Initiate contact with new and existing customers through a variety of outreach methods
  • Negotiate prices and contractual terms with customers

Key facts

Other skills

  • Sales
  • Negotiation
  • Communication
  • Social Skills
  • Problem Solving
  • Collaboration

About the company

Infobase logo

Infobase

E-Learning / EdTech

Infobase is the leading provider of educational content for schools, public libraries, and higher education. For more than 80 years, Infobase has curated award-winning reference databases, streaming video platforms, eBook collections, teacher resources, courseware, and more, helping more than 70 million learners achieve academic and professional success through trustworthy content delivered flexibly. We facilitate the connection between content, people, and the learning experiences that empower you to evolve personally and professionally throughout your life.

Company details

IndustryE-Learning / EdTech
Company size51 - 200

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Job description

Infobase exists to power informed decisions. For decades, schools, libraries, and institutions have turned to our resources to build information literacy and help learners develop the skills they need to succeed long after the classroom. We build the platforms and content that make that possible, and right now we're growing the team behind them.

Job Summary

The Business Development Executive (BDE) has responsibility for increasing Infobase revenue in a geographic territory.  The BDE will directly engage with prospective customers to demonstrate  the benefits of Infobase Products and to secure new subscription and cross sale commitments.   To fuel success, the BDE will build strong professional relationships with key stakeholders in the assigned territory to understand needs, develop solutions from the full range of Infobase products and secure sales commitments.  The position will be responsible for developing strong client relationships through effective communications through all stages of the sale process including initiation, contract negotiation and closing.  Through a simple and compelling sales incentive program, the role offers uncapped earning potential for motivated and energetic team members.


Essential Functions

•    Identify potential customers through effective market research and strategic planning. Create and execute strategies to acquire new business and to cross sell new services to existing clients

•    Develop lead generation and conversion strategies to expand customer base.

•    Initiate contact with new and existing customers through a variety of outreach methods (phone calls, email campaigns, Zoom meetings, social media, conferences and events etc.) to understand customer and prospective customer needs.

•    Engage in discussions to address customer requirements and concerns effectively.

•    Demonstrate in-depth knowledge of products, features and value.

•    Develop solutions that showcase how Infobase products effectively solve customer problems.

•    Negotiate prices and contractual terms with customers.

•    Ensure agreements align with both customer needs and organizational goals.

•    Create and maintain a comprehensive contact list of potential and existing customers.

•    Update contact information in CRM regularly to ensure accuracy.

•    Foster collaboration with internal and external partners.

•    Work with teams across the organization to ensure a cohesive approach to customer relations.


Qualifications
  • Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
  • 5 Years of relevant experience in Sales, Account Management or related role, preferably in the education technology industry.
  • Ideal candidate will have experience with electronic resources through library.
  • In-depth knowledge of products and industry trends. 
  • Proven ability to generate leads, convert prospects, and negotiate favorable terms.
  • Strong verbal and written communication skills for engaging customers and conveying product value.
  • Proficient use of CRM tools to maintain accurate contact lists and manage customer interactions and forecast business.
  • Effective interpersonal skills to build and maintain relationships with customers and cross-functional teams.
  • Dedication to understanding customer needs and solving problems with appropriate products or services.
  • Track record of achieving sales targets and goals, with the ability to adapt to changing market conditions.
  • If you are passionate about education and learning and and thrive in a fast-paced, relationship-driven environment, we'd love to hear from you. Please submit your resume and complete the application questions below. Applications will be reviewed on a rolling basis.

    This posting is for a full-time position, and includes a full suite of benefits including health, dental, vision, 401K and a generous paid time off plan.

    Infobase is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by applicable law.

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    MR

    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
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