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Director of Communications

Role overview

Qualifications

  • At least 8 years experience in Media Relations, Executive Visibility, Creator Relations, Government Affairs, Internal Comms and Social Impact
  • Strong earned media experience with a track record of landing stories in various media outlets
  • Proven ability to execute and deliver results in a fast-paced environment
  • Data-driven mindset with the ability to define success and measure performance

Responsibilities

  • Drive the external narrative and overall perception of Flashfood
  • Lead Media Relations, Creator Relations, Government Affairs/NGO Outreach, Internal Comms, and Social Impact for Flashfood
  • Create and execute an executive visibility strategy, platforming key execs in the press and industry events
  • Build and nurture relationships with press and relevant government entities to elevate the Flashfood brand

Key facts

Other skills

  • Executive Presence
  • Communication
  • Problem Solving
  • Collaboration
  • Strategic Thinking
  • Relationship Building
  • Accountability
  • Adaptability

About the company

Flashfood logo

Flashfood

E-commerce & Online Marketplaces

Flashfood is the leading marketplace for surplus groceries. By connecting shoppers with fresh, affordable groceries, Flashfood helps retailers reduce shrink and recover lost revenue. Our platform connects more than 1.5 million shoppers with fresh, affordable food at the grocery store. This keep nutritious food out of landfills and helps our retail partners reduce waste. Flashfood's platform gives retailers unprecedented visibility into shrink and surplus data, so every “waste” item becomes a predictable driver of revenue and customer engagement. We have a growing network of 2,000+ grocery stores across North America. Since our founding, we've kept more than 175 million pounds of food out of landfills.

Company details

IndustryE-commerce & Online Marketplaces
Company size51 - 200

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Job description

About Us
Our company is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. Through our innovative app-based marketplace, we connect shoppers with discounted perishable items while helping retailers turn would-be waste into revenue and meaningful environmental impact. We’re growing quickly across North America and partnering with retailers of all sizes to expand our reach.

If you’re passionate about creating real change for people and the planet, we’d love for you to join us. Your work here will directly contribute to a mission that helps families save money, reduces waste, and builds a more sustainable future.

 

What We're Looking For

We're looking for a Director of Communications to help shape the brand of Flashfood in the world, by telling stories about our business, our technology, our environmental impact and the shoppers and retail partners who love us. 

The goal of our Communications function is to raise awareness, drive adoption (for both shoppers and retailers), build trust and loyalty, and increase brand love and affinity.

This dynamic leader will be highly strategic in their approach, inherently collaborative with other internal teams, and deeply curious about all the aspects of the business, our industry and the key stakeholders who are most important to its success. This person is a proactive, forward-thinking professional who can see around corners, and knows how to position the brand in the right way, at the right time, with the right people. 

This role is ideal for someone who:

  • Thrives in a constantly evolving environment (in a good way, we're growing fast!)
  • Thinks strategically across both sides of our marketplace, shopper and retailer, and builds cohesive stories that inform, attract, and create lasting affinity for each
  • Communicates brilliantly, whether in writing, in a room, or through visuals
  • Takes ownership and drives ideas all the way through execution
  • Builds strong relationships inside and outside the company, and knows how to activate them for mutual benefit
  • Balances speed with quality, and short-term wins with long-term thinking
  • Is driven by solving real business problems with measurable impact

What You'll Do

  • Drive the external narrative and overall perception of Flashfood, using outside storytellers (press, creators/influencers, podcasts, etc.) and partners (NGOs, etc.) as your canvas
  • Lead Media Relations, Creator Relations, Government Affairs/NGO Outreach, Industry Relations, Internal Comms, and Social Impact for Flashfood
  • Partner with Marketing to produce campaigns that showcase the brand's impact, and turn our announcements and activity into storytelling opportunities
  • Partner with teams across the company (e.g. Product) to mine for storytelling opportunities that drive the business forward
  • Create and execute an executive visibility strategy, platforming our key execs in press, industry events, and beyond
  • Develop an ongoing slate of consumer PR stories that keep Flashfood topical among our KOLs, and broaden the range of media that covers us
  • Build a cohesive Creator Relations strategy, partnering with third-party creators and influencers to tell brand stories that bring in new audiences and retain current ones
  • Build and nurture relationships with press — both traditional media (print, broadcast, .com) and "new media" (podcasts, Substacks, etc.) — to land stories that advance the brand
  • Lead our relationships with relevant government entities and NGOs, partnering with them to elevate the Flashfood brand and the impact we're having on food waste reduction
  • Partner with People on our internal comms strategy and approach
  • Lead the assembly and dissemination of the annual Impact Report
  • Partner with our PR agency, briefing and guiding them with efficiency and impact

What You'll Bring

  • A deep expertise shaping corporate narratives for high-growth companies, ideally within consumer, tech, or marketplace driven industries
  • At least 8 years experience in a cross section of the following categories: Media Relations, Executive Visibility, Creator Relations, Government Affairs, Internal Comms and Social Impact
  • Strong earned media experience, with an impressive track record of landing stories in a variety of media outlets
  • Extensive experience working across earned media, influencer, editorial, and event-driven communications
  • Strong judgment when it comes to decision making around high-stakes external activity
  • Strong problem-solving skills and the ability to navigate ambiguity
  • Proven ability to execute and deliver results in a fast-paced environment
  • Effective communication and collaboration skills
  • A high level of ownership and accountability
  • Comfort working cross-functionally and balancing competing priorities
  • Data-driven mindset, with the ability to define success, measure performance, and adjust based on impact

Nice to Have

  • Experience in product communications
  • Experience working across both the US and Canadian markets
  • Experience working with or for a two-sided marketplace
  • Experience leveraging AI tools and strategies to boost performance

What We Offer

  • Competitive salary, equity, and comprehensive benefits
  • 100% remote work with flexibility and trust
  • Mission-driven work that reduces food waste and expands access to affordable food
  • A fast-growing, collaborative team with big ambitions
  • Real opportunities for career growth

Flashfood is an equal opportunity employer and is committed to building a diverse, inclusive, and equitable workplace. We welcome candidates from all backgrounds and experiences, and we’re dedicated to creating an environment where everyone feels supported and empowered to do their best work.

 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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