Social Media Executive (Fashion industry)

A well established kids sweats brand for 4-12 year olds is looking for a creative freelance Social Media Executive to manage and grow their online presence across social platforms. The ideal candidate will understand kids fashion, visual storytelling, and parent-focused marketing, while ensuring all content aligns with child safety, brand values, and platform guidelines.

Key Responsibilities

• Plan, create, and schedule engaging content across social media platforms (Instagram, Facebook, Insta, TikTok and YouTube Shorts, etc.)
• Develop age-appropriate, parent-friendly, and visually appealing content that reflects the brands identity
• Write captions, hashtags, and short-form copy tailored to parents and caregivers
• Manage day-to-day posting, community engagement, and comment moderation
• Coordinate with the design, marketing, and photography teams for campaigns and launches
• Track performance metrics (reach, engagement, growth) and prepare regular reports
• Stay up to date with social media trends, platform updates, and kids fashion trends
• Support influencer collaborations and UGC campaigns (with parental consent)

Requirements & Qualifications

• Bachelors degree in Marketing, Communications, Fashion, or a related field (preferred)
• 1–3 years of experience managing social media accounts in fashion. We are looking for people with fashion experience only.
• Strong understanding of Instagram, Facebook, Tik Tok, and YouTube.
• Knowledge of social media analytics tools and scheduling platforms.
• Excellent written and visual communication skills.
• Creative mindset with strong attention to detail.
• Understanding of child-safe content standards and brand-sensitive communication.

Desired Skills

• Experience with kids, family-oriented fashion brands.
• Basic photo/video editing skills (Canva, Adobe, or similar tools).
• Ability to work independently and manage multiple campaigns.
• Strong organisational and time-management skills.
• Self starter willing to contribute with fresh ideas and growth mindset.

Please make sure to include a portfolio link in the application (Live examples such as Instagram, Google drive link or a social media deck).