Paid Media Analyst

Role Description:

We are seeking an experienced Paid Media Analyst with a strong background in managing paid media campaigns, specifically on Meta (Facebook/Instagram) and TikTok, with a focus on lead generation. The ideal candidate will have a deep understanding of digital advertising for businesses with offline conventions or events, as this model differs from traditional e-commerce campaigns.

The right person should be highly proficient in creating, optimizing, and scaling digital marketing campaigns on Meta and TikTok, with a special emphasis on achieving lead generation goals. Additionally, experience in targeting and engaging the US Hispanic market is highly desirable

Key Responsibilities:

Lead and implement digital campaigns across multiple platforms, with a focus on Meta and TikTok, to drive lead generation and achieve business objectives.

• Develop, test, and optimize campaign strategies based on audience segmentation, creatives, and budget management.
• Explore and identify new target audiences to increase campaign reach and volume.
• Track and report on key performance metrics, ensuring alignment with business goals and objectives.
• Own the full lifecycle of campaigns: launching, analyzing, optimizing, and reporting to ensure continuous improvement and growth.
• Provide actionable insights through data-driven analysis of campaign performance, including both quantitative and qualitative evaluation.
• Work closely with the team to identify, create, and implement creative ad solutions that deliver measurable business results.
• Support internal teams by sharing best practices and educating on product solutions.
• Monitor ad performance and optimize landing pages using tools like TikTok/Google Analytics, proprietary dashboards, and tracking systems.

Qualifications:

• At least 2 years of hands-on experience running campaigns on Meta and TikTok, with a focus on lead generation (nice to have)
• Strong analytical skills with the ability to optimize campaigns, reduce cost per acquisition (CPA), and improve performance.
• Resourceful and able to solve complex problems independently in a fast-paced environment.
• In-depth knowledge of digital advertising and experience managing campaigns across various platforms.
• Strong level of English (nice to have)
• Creative, collaborative, and comfortable working across business units and teams.
• Experience managing large-scale monthly budgets is a plus.

About Aprende:

Aprende Institute, the leading online education platform for vocational abilities in Latin America and the United States' Hispanic market, offers a wide array of online training and courses, allowing its growing community of 30,000 students to acquire high-demand skills. These skills empower learners to transform their interests into income by starting a new business or a new career. Aprende integrates technology and digital media with traditional instructor-led classroom activities, giving its students a flexible and personalized learning experience, accessible on any device, that monitors students' progress and encourages engaged learning, skill mastery, and course completion. Furthermore, Aprende's tech platform and tailored content solutions assist corporations training and motivating their workforce and clients with unique experiences.