Digital Marketing Manager – App Growth & Funnel Specialist (Remote)
Work From Home | Full-Time | AU Hours Preferred | App Marketing Experience Essential
We are seeking an experienced Digital Marketing Manager with strong expertise in end-to-end funnel strategy, app growth, paid acquisition, CRM automation, and conversion optimisation.
This role is ideal for a performance-driven marketer who understands how to build and scale customer journeys across the full funnel — from awareness and lead generation through to conversion, retention, and customer lifetime value.
The ideal candidate has hands-on experience managing app marketing campaigns, paid media, analytics, automation, and funnel optimisation in fast-paced environments.
About the Role
You will take ownership of the complete digital growth ecosystem, managing:
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Paid acquisition campaigns
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Landing pages & conversion funnels
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CRM/email/SMS automation
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App installs & activation campaigns
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Analytics & reporting
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Retargeting & customer retention
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Creative testing & optimisation
You will work closely with leadership, developers, designers, and sales teams to drive scalable growth and improve customer acquisition performance.
Key Responsibilities
Funnel Strategy & Growth
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Build and optimise full-funnel customer journeys
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Improve conversion rates across landing pages, ads, onboarding, and retention flows
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Develop acquisition-to-retention strategies that increase ROAS and customer LTV
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Analyse funnel drop-offs and implement optimisation strategies
Paid Advertising
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Manage Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube campaigns
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Scale paid acquisition campaigns for app installs and lead generation
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Conduct A/B testing across creatives, copy, and landing pages
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Optimise CAC, CPA, CTR, CPM, and ROAS performance metrics
App Marketing
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Drive app downloads, onboarding, engagement, and retention
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Execute app install campaigns across multiple channels
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Work alongside developers on attribution tracking and analytics setup
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Improve activation and retention metrics
CRM & Automation
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Build automated email and SMS sequences
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Manage lifecycle campaigns and remarketing workflows
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Segment customer databases for targeted campaigns
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Experience with GoHighLevel, HubSpot, Klaviyo, ActiveCampaign, or similar CRMs preferred
Analytics & Reporting
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Track campaign performance using GA4, Meta Business Manager, and attribution tools
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Build dashboards and performance reports
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Monitor funnel KPIs and provide growth recommendations
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Use data to drive decision-making and marketing optimisation
Requirements
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4+ years experience in Digital Marketing or Growth Marketing
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Strong experience managing end-to-end funnels
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Proven experience marketing apps or SaaS platforms
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Hands-on experience with:
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Meta Ads
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Google Ads
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TikTok Ads
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GA4
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CRM automation platforms
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Funnel builders & landing pages
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Strong understanding of:
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Conversion Rate Optimisation (CRO)
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Customer acquisition
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Retention marketing
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Attribution tracking
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A/B testing
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Excellent communication skills
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Ability to work independently in a remote environment
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Experience working with Australian businesses highly preferred
Highly Regarded
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Experience scaling mobile apps
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Experience with GoHighLevel
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Experience with Shopify or subscription-based businesses
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Experience with AI marketing tools & automation
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Copywriting and creative strategy experience
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SEO & organic growth understanding
What's Offered
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Stable full-time remote role
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Long-term opportunity with growth potential
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Work directly with leadership teams
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AU-focused business environment
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Competitive salary based on experience
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Performance-driven culture with autonomy
