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Head of Marketing

Role overview

Qualifications

  • Experience leading B2B SaaS marketing at a high-growth company selling complex enterprise solutions.
  • Proven success building and scaling account-based marketing programs for large strategic accounts.
  • Deep product marketing expertise, with a track record of establishing positioning, messaging, and go-to-market strategy while coaching and developing product marketing talent.
  • Demonstrated ability to partner closely with enterprise sales organizations on long sales cycles and complex buying committees.

Responsibilities

  • Lead and develop the marketing organization, providing strategic direction, prioritization, coaching, and career development for the existing team.
  • Build and scale an account-based marketing strategy focused on enterprise sponsors and strategic partnerships.
  • Partner closely with Sales to develop integrated campaigns that accelerate pipeline creation, deal progression, and customer expansion.
  • Establish marketing goals, metrics, and operating rhythms that connect marketing investments to business outcomes.

About the company

Inato logo

Inato

Contract Research Organizations (CRO)

At Inato, our mission is to bring clinical trials to each and every patient, regardless of who they are or where they live. Today, with 5% of sites running 70% of clinical trials, only patients with privileged access to these sites have an opportunity to participate in trials. We envision a world where it’s so easy to find and apply for the right trials that the other 95% of sites – often community-based research sites – can play a bigger role and accelerate research. By expanding access, we can make clinical trials more accessible, efficient, and inclusive. That’s why we’ve created a platform that connects global pharmaceutical companies with a broader range of research sites, while ensuring reliable high performance. Our exclusive site profiles, trial application & verification processes, and ongoing support helps sites (at no charge) to get selected and meet enrollment targets, while giving sponsors access to previously untapped patient populations. We’re seeing growing trust in community sites, faster timelines for sponsors and sites, increased patient accessibility, and diversified participation for more inclusive trials. Drug development is a challenging, intellectually complex, and rewarding endeavor. By working together to bring trial access into communities across the globe, we can more efficiently develop treatments that are safe and effective for everyone.

Company details

Company typeStartup
IndustryContract Research Organizations (CRO)
Company size51 - 200

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Job description

Who We Are

Inato is a Tech for Good company striving to bring clinical research to each and every patient, regardless of who they are or where they live. To do this, we are building the world's first clinical trial platform to create greater visibility, access, and engagement across a more diverse population of doctors and their patients.

Drug development is a challenging, intellectually complex, and rewarding endeavor: we enable global pharmaceutical companies to confidently partner with community-based researchers to increase patient access to the latest medical innovations. Our AI-powered platform currently offers clinical trials from leading companies to over 5,500 sites across the globe and we are well poised for growth in 2026.

We are a growing team of passionate pharmaceutical experts, software and AI engineers, professional services members, and many more—all bringing their unique perspectives to solve the challenges facing clinical research.

Inato is the recent recipient of Fast Company’s Most Innovative Companies of 2024, Fierce Healthcare’s Fierce 15, and Built In's Best Places to Work 2025.

Key Responsibilities

  • Lead and develop the marketing organization, providing strategic direction, prioritization, coaching, and career development for the existing team.

  • Build and scale an account-based marketing strategy focused on enterprise sponsors and strategic partnerships.

  • Partner closely with Sales to develop integrated campaigns that accelerate pipeline creation, deal progression, and customer expansion.

  • Shape Inato's product marketing strategy while developing internal product marketing expertise across the team, ensuring clear positioning, differentiated messaging, and effective go-to-market execution.

  • Develop customer marketing programs that increase adoption, strengthen executive relationships, and create customer advocacy.

  • Establish marketing goals, metrics, and operating rhythms that connect marketing investments to business outcomes.

  • Work cross-functionally with Product, Customer Success, Strategy, and Executive Leadership to ensure consistent go-to-market execution.

Ideal Background & Experience

  • Experience leading B2B SaaS marketing at a high-growth company selling complex enterprise solutions.

  • Proven success building and scaling account-based marketing programs for large strategic accounts.

  • Deep product marketing expertise, with a track record of establishing positioning, messaging, and go-to-market strategy while coaching and developing product marketing talent.

  • Knowledge of the communications function and experience collaborating with communications teams to create consistent, effective messaging and positioning

  • Demonstrated ability to partner closely with enterprise sales organizations on long sales cycles and complex buying committees.

  • Experience leading and developing high-performing marketing teams, with a passion for coaching and growing talent.

  • Analytical and data-driven, with a focus on business outcomes over traditional marketing activity metrics.

  • Comfortable operating in a fast-moving environment where strategy and execution go hand in hand.

Success Looks Like

  • Marketing is a strategic partner to Sales in winning and expanding enterprise customers.

  • Clear positioning that differentiates Inato across sponsors, sites, and strategic partners.

  • Highly targeted marketing programs that deepen engagement with priority accounts.

  • A focused, high-performing marketing organization with clear priorities, growing internal capabilities, and measurable business impact.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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