Odos - Brand Lead

Odos is the most advanced Smart Order Routing (SOR) protocol in DeFi, powering deep liquidity, cross-chain swaps, and capital-efficient trade execution. While loved by its users, Odos is still under the radar, and we’re looking for someone to change that.

We’re hiring a Brand & Narrative Lead to take Odos from product to mythos, crafting a powerful identity, voice, and presence that resonates with DeFi power users, partners, and the crypto-curious alike.

What You’ll Do

• Own and evolve the Odos brand identity, from tone and visuals to narrative positioning

• Build the Odos story: Who we are, what we stand for, and why it matters now

• Define and document brand voice, tone, and messaging guidelines

• Craft memorable taglines, product narratives, campaign slogans

• Lead the creation of a hero brand video or bold launch campaign

• Partner with the Head of Product and Design Lead to ensure brand cohesion across UI/UX

• Drive mindshare in the DeFi ecosystem via storytelling, ecosystem hooks, and cultural fluency

• Guide agency, content, and design partners (or build your own creative crew)

• Help us become unforgettable at conferences, podcasts, Twitter, and beyond