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Marketing Manager, Entertainment

The Daily Wire

Role overview

Qualifications

  • 7-10+ years of experience
  • Background in Marketing, Communications, Media, or a related field preferred
  • Experience marketing entertainment content (film, television, streaming, or live events)
  • Strong understanding of direct-to-consumer and subscription-based business models

Responsibilities

  • Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization
  • Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion
  • Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics
  • Monitor campaign performance, analyze key metrics, and continuously optimize for improved results

Key facts

Hard skills

Other skills

  • Communication
  • Analytical Skills

About the company

The Daily Wire logo

The Daily Wire

Online Media

Not every company kicks off in a converted garage and expands into one of America’s fastest-growing conservative media outlets for news, opinion, and entertainment - but then again, no other company is the Daily Wire. Built from the ground up by Ben Shapiro and Jeremy Boreing, the Daily Wire started as a side gig and morphed into a political news and commentary powerhouse in just 7 short years. Now, the Daily Wire is producing entertainment content, investigative journalism, multiple chart-topping podcasts, and - you guessed it - some fire memes. And we’re not stopping there. Our team is constantly moving, innovating and growing. We adapt to any and all obstacles with a team of creative geniuses that are all aligned in creating unparalleled content that provides a voice for facts and for freedom. We don't just echo whatever’s trending - we set trends. When you join the Daily Wire team, your finger isn’t just on the pulse. From The Ben Shapiro Show to the newsroom of some of America’s most influential writers, you are the pulse. And if that interests you, we’re all ears.

Company details

IndustryOnline Media
Company size201 - 500

Links

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Job description

The Daily Wire is seeking a Marketing Manager, Entertainment to lead the execution of high-impact marketing campaigns across our growing entertainment portfolio, including film, television, streaming, and live events. This role is responsible for translating high-level strategy into actionable, full-funnel campaigns that drive audience growth, engagement, and conversion. The ideal candidate thrives at the intersection of creativity and performance—bringing strong executional discipline, data-driven decision-making, and cross-functional collaboration to ensure successful launches and sustained momentum for our entertainment properties.
Primary Responsibilities
  • Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization
  • Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion
  • Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics
  • Partner with creative teams to develop compelling, breakthrough campaign assets
  • Drive audience growth and engagement across digital channels, including social, email, and distribution platforms
  • Manage campaign timelines, marketing calendars, and cross-functional workflows to ensure on-time execution
  • Monitor campaign performance, analyze key metrics, and continuously optimize for improved results
  • Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition
  • Apply expertise in direct-to-consumer and subscription-based models to drive growth, retention, and lifetime value
  • Stay current on entertainment trends, audience behaviors, and competitive campaigns to inform strategy
  • Collaborate cross-functionally with content, creative, production, and growth teams to ensure alignment across all initiatives

    • Experience & Requirements
  • 7-10+ years of experience
  • Background in Marketing, Communications, Media, or a related field preferred
  • Experience marketing entertainment content (film, television, streaming, or live events)
  • Proven success executing full-funnel campaigns that drive measurable business outcomes (e.g., ticket sales, subscriptions)
  • Strong understanding of direct-to-consumer and subscription-based business models
  • Demonstrated ability to manage multiple workstreams from strategy through execution
  • Experience writing creative briefs and leading cross-functional campaign development
  • Strong analytical skills with the ability to interpret performance data and optimize campaigns
  • Excellent communication, organization, and project management skills
  • Preferred: Experience in a studio, streaming platform, or similar media environment 
    • To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links: Daily Wire Daily Wire Facebook Daily Wire YouTube Daily Wire X PragerU   Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.   Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you! CALIFORNIA APPLICANT PRIVACY NOTICE

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    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
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