DTC Website Performance & CRO Manager

This is a remote position.

• CRO & Conversion Ownership
  
• Conduct comprehensive CRO audits to identify user friction, conversion barriers, and revenue opportunities.
  
• Develop, prioritize, and execute A/B tests across homepages, product detail pages (PDPs), collection pages, landing pages, and checkout experiences.
  
• Analyze customer behavior using heatmaps, session recordings, funnel analysis, and behavioral analytics tools.
  
• Create hypotheses based on quantitative and qualitative data and validate them through structured experimentation.
  
• Deliver clear optimization recommendations supported by data and expected business impact.
  
• Provide wireframes, mockups, and implementation guidance to designers and developers.
  
• Website Performance Management
  
• Monitor and improve website speed, Core Web Vitals, and overall site performance across all assigned client accounts.
  
• Ensure websites meet performance benchmarks while maintaining a seamless user experience.
  
• Coordinate and oversee quality assurance (QA) processes before launches, deployments, and website updates.
  
• Identify technical issues and performance risks within one business day of detection.
  
• Escalate unresolved blockers promptly to maintain project momentum and client performance goals.
  
• Analytics & Reporting
  
• Own GA4 implementation, tracking accuracy, and reporting across client websites.
  
• Analyze Shopify and GA4 data to identify opportunities, trends, and performance gaps.
  
• Establish performance baselines for new client accounts within 30 days of onboarding.
  
• Deliver monthly performance reports that connect optimization initiatives to conversion rate, average order value (AOV), and revenue impact.
  
• Provide actionable insights rather than simply reporting metrics.
  
• Client Portfolio Support
  
• Manage multiple website optimization initiatives across a portfolio of DTC clients.
  
• Develop and maintain rolling 30/60/90-day optimization roadmaps for each account.
  
• Collaborate with DTC Brand Managers to ensure website initiatives support broader business objectives.
  
• Support client-facing teams with performance insights, recommendations, and deliverables.
  
• Process Improvement & Documentation
  
• Create and maintain SOPs for all CRO, analytics, QA, and website performance processes.
  
• Continuously improve workflows to increase efficiency, scalability, and quality.
  
• Stay current with CRO, UX, Shopify, analytics, and e-commerce best practices.
  

• Conversion rate improvement — measurable CVR lift per client site tracked month over month. Baseline established within 30 days of onboarding.
  
• A/B test velocity — minimum 2 active tests per client site at all times. Every test has a documented hypothesis, success metric, and post-test outcome.
  
• Google PageSpeed score — ≥80 on mobile and desktop across all active client sites, maintained continuously.
  
• Revenue-attributed reporting — at least 1 documented report per client per month connecting site changes to CVR, AOV, or revenue movement.
  
• Project delivery rate — ≥90% of website projects delivered on time with completed QA documentation. Zero launches without sign-off.
  

Requirements

• 3+ years of experience in CRO, website performance, UX optimization, or DTC e-commerce.
  
• Strong hands-on experience with Shopify, including product pages, themes, site structure, and conversion optimization.
  
• Advanced proficiency in Google Analytics 4 (GA4).
  
• Experience using Hotjar, Microsoft Clarity, or similar behavioral analytics platforms.
  
• Demonstrated success running A/B tests and translating results into measurable business outcomes.
  
• Strong understanding of conversion funnels, user behavior, and customer journey optimization.
  
• Experience managing multiple client accounts or projects simultaneously.
  
• Excellent analytical, problem-solving, and communication skills.
  
• Agency experience or experience supporting multiple brands is highly preferred.
  

• A computer with dual monitor setup is required
  
• Computer with at least 8GB of RAM
  
• Must have at least 25 MBPS internet speed
  
• Camera with at least 1080p resolution​
  

Benefits

• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent work-from-home setup
  
• Unlimited FREE access to MAG School courses and SOP Library
  
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  
• Opportunities for professional development and career advancement