B2B Performance Marketing Manager

This is a remote position.

• Performance & Demand Generation
  
• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
  
• Own full-funnel strategy: awareness, consideration, conversion, and retargeting
  
• Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
  
• Leverage attribution models and performance data to guide decisions and forecasting
  
• Analytics & Optimization
  
• Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
  
• Continuously test and optimize creatives, audiences, offers, and landing pages
  
• Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
  
• Develop and validate hypotheses through structured A/B testing
  
• Creative & Messaging Strategy
  
• Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
  
• Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
  
• Guide creative testing frameworks and scaling strategies
  
• Team Leadership & Operations
  
• Manage and mentor media buyers and performance marketers
  
• Support recruitment, onboarding, training, and skill development
  
• Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
  
• Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
  
• Innovation & Growth
  
• Stay ahead of B2B performance marketing trends, platform updates, and best practices
  
• Maintain active certifications on Google Ads and Meta platforms
  
• Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable
  

Requirements

• 3+ years in performance marketing with a strong B2B lead generation focus
  
• Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
  
• Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
  
• Strong understanding of CRO, landing page optimization, and A/B testing
  
• Experience working with CRM systems and marketing attribution
  
• Proven leadership experience managing and developing teams
  
• Data-driven mindset with strong analytical and optimization skills
  
• Excellent communication, organization, and stakeholder management skills
  

• A computer with dual monitor setup is required
  
• Computer with at least 8GB of RAM
  
• Must have at least 25 MBPS internet speed
  
• Camera with at least 1080p resolution​
  

Benefits

• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent work-from-home setup
  
• Unlimited FREE access to MAG School courses and SOP Library
  
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  
• Opportunities for professional development and career advancement