Director, Category Management, Hims

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

We’re looking for a Director, Category Management to own the initiatives that decide whether a Hims category wins — the biggest levers on the P&L across acquisition, retention, and new-treatment launches. You’ll be the strategic lead on these end-to-end, with growth and ops partners behind you and a clear runway to grow into a GM running your own category.

Hims isn’t a set of one-time transactions; it’s a healthcare platform where value compounds through retention and cross-category adoption. You’ll be measured on the long-term, multi-specialty value your customers generate on platform — not just on acquisition – and your ability to prioritize initiatives across all roadmaps.

You’ll lead across clinical, pharmacy, regulatory, product, growth, analytics, and operations, bringing the rigor to defend every decision on the numbers and the speed to ship, learn, and iterate. Reports to the General Manager, Hims. Partners with the GMs and Directors across the Hims & Hers portfolio, and is supported by the Sr. Managers on Category Strategy & Analysis.

You Will:

Own the Category’s Biggest Levers

• Take end-to-end ownership of the initiatives that move the P&L most — across acquisition, retention, conversion, and new-treatment launches — from strategy through execution to results.

• Own the unit economics behind them: CAC, LTV, ARPU, submit-to-subscriber (S2S), and contribution margin.

• Run your initiatives as a portfolio — frame the opportunity, score trade-offs (impact vs. effort, must-have vs. nice-to-have), sequence the roadmap, and bring a clear recommendation on what gets built and when.

Drive Growth & Retention

• Partner with growth and lifecycle teams to lift acquisition, S2S conversion, and retention across the funnel.

• Shape the tech product roadmap with product and engineering — prioritize the funnel, personalization, and experience investments that move conversion and retention, and hold the roadmap accountable to category outcomes.

• Turn single-treatment buyers into multi-specialty members through cross-sell and long-term engagement.

• Build pricing, bundling, and merchandising strategies that protect margin and LTV.

Launch & Scale New Treatments

• Own the treatment development roadmap for your categories — identify, prioritize, and sequence new treatments, SKUs, form factors, and programs, from business case to forecast to go-live.

• Work with clinical, pharmacy, and regulatory teams to bring therapies to market safely and fast.

• Build repeatable launch playbooks, not one-off fixes.

Own the Customer Experience

• Deliver an end-to-end experience that is premium, empathetic, and destigmatizing — clinical rigor without clinical coldness, in categories where stigma is often the biggest barrier to care.

• Pressure-test the journey as a customer would, from first touch through fulfillment and ongoing care.

• Pair qualitative insight with hard data to close experience gaps.

Lead Cross-Functional Execution

• Be the go-to leader for your initiatives, aligning clinical, regulatory, product, growth, analytics, pharmacy, and operations.

• Keep the product and treatment roadmaps reconciled in one prioritized plan; set clear priorities and success criteria, and keep partners moving even when they don’t fully agree.

• Direct the growth-ops and analytics resources behind you; act as a thought partner to the Sr. Managers supporting your work.

Manage Performance

• Own the scorecard for your initiatives — revenue, contribution margin, retention/churn, S2S, ARPU, treatment adoption.

• Set KPIs and success criteria for everything you run; report performance in business reviews.

You Have:

• 7+ years in category management, strategy & operations, general management, or a related role with real business accountability — ideally in a high-growth, cross-functional environment.

• A track record of owning high-stakes initiatives or a P&L and driving them to measurable revenue, margin, or retention outcomes.

• Demonstrated success launching and scaling new products or programs, 0-to-1 and at scale.

• Experience managing a portfolio and roadmap — prioritizing across competing bets, sequencing investment against a clear thesis, and saying no with a rationale.

• Sharp analytical and financial fluency — you build and defend models, and you make the call when data is thin.

• Cross-functional leadership that aligns clinical, product, growth, and operations behind one plan.

• Bias to action: MVP, learn, iterate — over over-engineering.

• The ambition and range to grow into a GM role owning a category outright.

• Bachelor’s degree. MBA, management consulting, or top-tier tech (marketplace, on-demand, consumer platform) background preferred.

Bonus If You Have:

• DTC, telehealth, or consumer health experience — men’s health a plus.

• Regulated healthcare products, pharmacy operations, or compounding.

• People management.

• Looker / Amplitude fluency.

Why This Role Matters:

Hims is where this company started — and Sexual Health, Testosterone, and Hair remain some of its biggest engines. That value is created across categories — through retention and cross-sell — and it comes down to a handful of initiatives being run exceptionally well, on roadmaps that hold up. You’ll own those initiatives, move the P&L, and prove you can build. For the right person, this is the on-ramp to GM: master the biggest levers in a category, then go run one of your own.

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

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